Posted on by Nathalie Tay
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Forget the Lookalikes — Wonda Rolls Out the Real M. Nasir in New OOH Ad
21 Apr
Without making a big fuss, Wonda has pulled off what feels like a textbook example of guerrilla-style marketing: the kind that doesn’t rely on a huge media push, but still gets people talking.
Wonda’s latest out-of-home (OOH) ad is a cheeky jab at another competitor in the coffee space. Specifically, ZUS Coffee‘s recent Raya billboard featuring Malaysian music icon M. Nasir. Except look a little closer, and you’ll notice that M. Nasir is a math teacher from Kedah who loves karaoke.
That’s where Wonda made the ultimate flex by rolling out the real Dato’ M. Nasir. Armed with a charming smile and an authentic signature to boot, the billboard simply states:
“Kopi Wonda Kegemaran M. Nasir – Pilihan sebenar Lagenda Muzik Malaysia”
No complicated gimmicks. No influencer drops. Just a familiar face, a simple layout, and one witty twist in the copy. Wonda didn’t just get the tone right — they got the feeling right too. It’s a creative nod that plays with timing, visibility, and brand voice in a way that feels confident.
This isn’t just an example of modern trendjack marketing. It also shows how brands can engage in creative dialogue without veering into confrontation. Sometimes, that’s all it takes to get the internet buzzing — or at least spark a few grins on the morning commute.
And a little bird tells me Dato’ M. Nasir does drink Wonda coffee!
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
