APPIES Marketing Festival - Fact Sheet - MARKETING Magazine Asia


APPIES Marketing Festival – Fact Sheet

Date:  25 & 26 April, 2019 

Venue:  Eastin Hotel, Petaling Jaya. 

Each of the 38 shortlisted marketing campaigns begin with a 4-minute video summarising the campaign, followed by a live 6-minute exposition of the campaign’s key highlights by the brand’s marketers or campaign creators. After this, a 10-minute Q&A session where presenters field questions from the judges and audience members. 

Marketing campaigns to be presented include: 
• RHB  • CIMB  • MCDONALD’S • CUCKOO • MALAYSIA AIRLINES BERHAD • PETRON • ASTRO • BULKY • CELCOM• PIZZA HUT • UNIFI • MARRYBROWN  • BERJAYA SOMPO  • DIGI  • KFC • GRAB • BIO-ESSENCE  • SYAHIRAH VITALIS  • WONDA  • And more…

CMO judges from: 
• Prudential • Pos Malaysia • Wipro-Unza    • Nando’s • Digi • Domino’s  • Malaysia Airlines   • Munchworld • Kimberly-Clark • CIMB  • Celcom • TNB • TIME • Johor Corporations • MDEC • Unilever 

Special Guest Speakers: 
• Keynote by YB  Gobind Singh Deo Minister of Communications and Multimedia • Albern Murty, CEO of Digi Telecommunications Sdn Bhd
• Merrill Christopher Pereyra, Executive Director – CEO Restaurants of QSR Brands (M) Holdings Berhad
• Surina Shukri, Chief Executive Officer (CEO) of Malaysia Digital Economy Corporation (MDEC)
Benefits:  
• 25 Top CMOs are judging over two days 
• 3 Keynote Speakers and 3 Panel Speakers • 38 successful 100% Malaysian marketing case-study presentations  
• Complimentary copy of Malaysian Advertising Directory (MAD) 2019 • Complimentary copy of ‘Expand Your Brand’ book by Merrill Christopher Pereyra

GROUP RATES:  
1 – 2 pax RM 2500 + 6% SST per pax 
3 – 5 pax RM2300 + 6% SST per pax 
6 – 9 pax RM 2125 + 6% SST per pax 
10 – 15 pax RM2000 + 6% SST per pax
• HRDF-Claimable 

For assistance, Ruby/Amira can help facilitate registrations on 03-7726 2588, [email protected] and [email protected]

Here’s the Programme PDF and register online.


MARKETING Magazine is not responsible for the content of external sites.



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene