APAC Business Leaders Predict Significant Changes to Ensure Survival


Nielson logi(Marketingmagazine.com.my) – Business leaders in Asia Pacific predict that by 2020 business models will look significantly different to today.

But few believe their organisations are prepared to deal with the rapid pace of change taking place in today’s business environment, according to a new report released today by global measurement company, Nielsen.

The Nielsen report, Asia 2020 – Progressing, Prepared or Pessimistic, sought opinions from senior leaders across the Asia Pacific business community on the changing business environment over the next five years.

“The pace of change is accelerating, and nowhere is that pace more exponential than in Asia Pacific,” observes Regan Leggett, Nielsen’s Executive Director, Thought Leadership and Foresight, Southeast Asia, North Asia and Pacific.

“Some changes such as population growth, demographic movements and changes in legislation or taxation are gradual, while others are swifter and more focused such as changing consumer preferences or disruptive technologies which have the potential to create a big impact on how businesses operate. The complexity of change today means it’s becoming harder and harder for companies to anticipate and prepare,” he added.

Asia Pacific’s retail environment has undoubtedly evolved in the last five years and this evolution is anticipated to continue.

Half of senior leaders believe retailers will have a “positive” impact on their industry and marketplace in the next five years, while online and e-commerce are ranked as the most significant factors influencing the changing retail environment (see chart 1).


Half of business leaders (50%) believe e-commerce will represent 30% or more of their organisation’s growth in the next five years, and a further 32% think e-commerce will capture greater than 20% of total sales for their organisation over the next five years.

“The rate of growth forecast for e-commerce in Asia Pacific signals a fundamental step change in the way organisations will operate in the future,” Leggett explains. “Having the ability to set up shop in a market is one thing, but understanding how to play in that market is totally different. The diversity of the ASEAN community represents both opportunity and challenge. The companies who get ahead of the curve and build out their knowledge of market and consumer trends will be best placed to tap into nascent demand. Conversely, companies that are unable to adapt are likely to be left behind.”


appiesmalaysiasignoffEnter the prestigious APPIES Malaysia Marketing Awards today!

Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.

Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:

1. Consumer Durables

2. Consumer Services

3. Food and Beverage

4. Non-food FMCG

5. Business Services

6. Government, Cultural, Social and Environmental campaigns.

Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?

Download details and your Entry Kit here: 

Closing Date: 31 March, 2016

All entries are to be submitted to [email protected] via file transfer protocol.




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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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