AirAsia X Berhad appoints new Group Chief Executive Officer - MARKETING Magazine Asia


AirAsia X Berhad appoints new Group Chief Executive Officer

AirAsia X Berhad, Asia’s leading long-haul low-cost carrier,  has announced the re-designations of Co-Group CEO Datuk Kamarudin Meranun and Co-Group CEO Tan Sri Tony Fernandes as Non-Executive Directors.

Datuk Kamarudin and Tan Sri Fernandes will both continue to oversee the strategic direction of the business and its operations as directors of AirAsia X Berhad.

AirAsia X Thailand CEO Nadda Buranasiri has been appointed as the new AirAsia X Group CEO, effective immediately.

Commenting on the appointment, Fernandes said the announcement was an important one for the long-haul airline of AirAsia as it continues with its business transformation plans to take long-haul, value air travel to new heights.

He said: “AirAsia X pioneered long-haul, low-cost air travel 11 years ago on 2 November 2007 and continues to grow in line with consumer demand, which is gaining momentum world over.

“Nadda has had an exceptional career and brings a wealth of experience in a broad range of industries, including senior roles in sales, advertising, banking and the music industry, where I worked with him in 1996 in his role as Managing Director of record label MCA, which later became Universal Music Thailand.

He joined the aviation industry in January 2014 as CEO of AirAsia X Thailand and has been instrumental in not only setting up our Bangkok-based long haul operations, but also making it one of the most successful and popular long-haul airlines in Asia.

This is a great example of our internal talent development and succession planning for our key leadership roles.

Datuk Kamarudin said, “I would like to congratulate Nadda on his new appointment, and I look forward to working with him and the whole team at AirAsia X as we continue to grow and work towards creating a sustainable, viable long-haul business for the future in existing and new global markets.”


MARKETING’s CMO Conference Returns with a Stellar Line-Up

Last year’s sold out conference is back! BIGGER, BETTER and with a NEW awards show to celebrate Malaysia’s best marketers.
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The change makers who will take the stage on the 16th of November include:

• Damien Crittenden, VP Client Strategy, Xaxis
• Ben Mahmud, Head Strategy, Business Dev, Petronas Dagangan Bhd
• Dato’ Dr.Hussamuddin Hj. Yaacub, Chairman CEO & Group MD, Karangkraf Media Group
• Lim Imun, General Manager-Marketing Munchworld
• Juliana Chua, GM of Marketing, Pavilion KL
• Tai Kam Leong, Head of Branding & Partnership, Maxis
• Rishi Pahwa, Head of Marketing, Wipro Ginvera Marketing Ent Sdn Bhd
• Schrene Goh, Head of Marketing (Global Market) Malaysia Airlines
• Kenny Wong, CMO Sunrise Berhad ….and more!

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Date:16th November 2018
Venue: The Grand Ballroom, Sime Darby Convention Centre

For further details on the conference and awards visit: www.marketingmagazine.com.my/cmo2018/conference Or contact Amira/Ruby for further details: 03 7726 2588


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