This Personalised Billboard Tells Car Brands to Fuel Smarter

2 years ago

On what is probably the most premium advertising space in Malaysia, a smart digital billboard seems to be directly talking to the drivers in front of it.
If you’re cruising along Jalan Maarof next to Bangsar Shopping Centre, Cubig@Bangsar is hard to miss.

The large format digital billboard, owned by Big Tree, has been equipped with vehicle recognition technology by Moving Walls – the ad-tech provider that specialises in outdoor advertising.

Conceptualised by MediaCom for Shell, the smart billboard identifies selected vehicle brands at the Bangsar Shopping centre intersection and triggers personalised creatives calling on them to experience the performance of Shell V-Power. The campaign will run for the entire month of November.

Out-of-Home Can Do So Much More

Personalised targeting is standard in the digital world but location-based data is now making this possible in the physical world.

Powered by digital conversion, outdoor advertising is the fastest growing traditional media channel.

This shift is empowering the medium with dynamic ad-serving capabilities. At the heart of these improved features is location data – who is the audience, where are they going, what content would appeal to them the most?

For this campaign, IoT sensors are able to detect and process audience density, vehicle types, and brands.

Everything is processed on the sensors in real-time with anonymised values triggering the right content at the right time.

With more than 5,000 digital billboards and growing, consumers are bound to encounter several formats throughout their day whether they’re commuting to work, in a shopping mall or waiting for the train.

It becomes even more important then to deliver personalised content to stand-out and increase the likelihood of messages being remembered.


MARKETING’s CMO Conference Returns with a Stellar Line-Up

Last year’s sold out conference is back! BIGGER, BETTER and with a NEW awards show to celebrate Malaysia’s best marketers.
Now in its 7th year, the Chief Marketing Officers Conference is a gathering of trailblazers in the Malaysian Marketing sphere.
With a bold yet relevant theme of ‘Goodbye Marketing, Hello Engagement’ this year’s conference will bring you up to speed with what’s going on in the Malaysian marketplace.

The change makers who will take the stage on the 16th of November include:

• Damien Crittenden, VP Client Strategy, Xaxis
• Ben Mahmud, Head Strategy, Business Dev, Petronas Dagangan Bhd
• Dato’ Dr.Hussamuddin Hj. Yaacub, Chairman CEO & Group MD, Karangkraf Media Group
• Lim Imun, General Manager-Marketing Munchworld
• Juliana Chua, GM of Marketing, Pavilion KL
• Tai Kam Leong, Head of Branding & Partnership, Maxis
• Rishi Pahwa, Head of Marketing, Wipro Ginvera Marketing Ent Sdn Bhd
• Schrene Goh, Head of Marketing (Global Market) Malaysia Airlines
• Kenny Wong, CMO Sunrise Berhad ….and more!

The 7th Malaysian CMO Conference & Awards
Date:16th November 2018
Venue: The Grand Ballroom, Sime Darby Convention Centre

For further details on the conference and awards visit: www.marketingmagazine.com.my/cmo2018/conference Or contact Amira/Ruby for further details: 03 7726 2588

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