Agency new business down 10% overall for 2017

Independent consulting firm, R3 research shows that 2017 was a declining year with 10% less new business revenue won 
2017 proved to be a declining year for creative, media, and digital agencies overall, with 10% less new business revenue won compared to 2016, according to research by independent consulting firm, R3.
The company tracked 7,400 new business wins from more than 700 agencies globally. Despite a slight increase in the total number of wins for creative agencies in 2017 (4,840 vs. 4,688 in 2016), the YoY revenue is down 16.9%.

Media agencies saw the inverse trend, with the number of wins decreasing by 24% while revenue increased by 5.4% over the previous year.

However, 2017 proved to be a positive year for WPP and IPG, who saw significant gains over 2016.

IPG more than doubled their estimated revenue generated by new business wins this year, largely driven by the strong performance of McCann WorldGroup, who was the number one creative agency for both the United States and globally.

WPP’s new business revenue increase was driven by their media agencies Mediacom and Mindshare.

Mediacom was the number one agency globally, as well as in the US, Europe, and LATAM, with Mindshare taking the top spot in APAC. On the creative side, WPP’s Ogilvy was the top agency in the Asia Pacific.

To find out the top global media and creative wins, click here!

APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 24  leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.
Date: 16 & 17 April, 2018
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
Time: 8.30am – 6.00pm
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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