(Marketingmagazine.com.my) – It is a well known fact that Malaysians love the mobile, with 71% owning smartphones.
They are used for all sorts of activities from watching videos, looking up directions to shopping.
While mobile consumers know what they want, it’s sometimes less clear what businesses should do about it.
Acting on the trend can be daunting, especially for small businesses with limited time and money to spend on learning about digital advertising.
That’s where AdWords Express comes in. AdWords Express is a slimmed-down version of AdWords, specifically designed with small businesses in mind.
It allows a business owner, with no specialist knowledge to start promoting their business on mobile (as well as other screens) in a matter of minutes, and because it uses Google My Business listings as the source of its information, businesses do not need to have a website to run online ads with AdWords Express.
With this launch, Malaysian small and medium businesses now have a chance to reap the benefits of transparent, measurable online advertising — but without the need to learn new skills or monitor the campaigns daily. Small businesses can simply set up their ads and let AdWords Express do the rest.
AdWords Express features at a glance
● iOS and Android app for easy ad campaign setup and management.
● Ads can be shown in the Ads section of search results pages and in Google Maps.
● When customers search from their phone, they can get directions, call your business, or visit your website in one tap.
● No ongoing management is needed after sign-up. AdWords Express runs ads automatically.
● Advertisers can review the effectiveness of their ads in the Google My Business dashboard.
Since small businesses have to count every sen, they can be rest assured that with AdWords Express advertisers only pay when a customer clicks on their ad. To make things even easier, AdWords Express optimises ads to get the most out of the advertising campaign and budget. Many Malaysian businesses are already finding success through AdWords, but for the many other businesses who are looking for an even easier, smarter way to begin advertising online, there’s now AdWords Express.
Advertisers can visit http://www.google.com.my/adwords/express/ to sign up, download the app on Google Play or learn more about how it works.
Enter the prestigious APPIES Malaysia Marketing Awards today!
Known as the ‘TED for Marketing’, campaign entries are presented by their brand marketers or campaign creators in an interactive format comprising of a 4-minute creative reel summarising the overall marketing campaign, followed by a 6-minute oral presentation highlighting significant aspects of the campaign, and finally a Q&A with the audience.
Entrant campaigns must have run between 1 January 2015 and 29 February 2016 in any of these categories:
1. Consumer Durables
2. Consumer Services
3. Food and Beverage
4. Non-food FMCG
5. Business Services
6. Government, Cultural, Social and Environmental campaigns.
Top brands including P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM,
Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have
all won at the APPIES over the years. Will your Brand or Agency be next?
Download details and your Entry Kit here:
Closing Date: 31 March, 2016
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