adGeek acquires stake in CtrlShift’s, The Studio

January 14, 2019

Marketing solutions company adGeek now has a stake in The Studio, which is CtrlShift’s managed services entity.

As part of the new joint venture, both parties will combine resources and their expertise to meet the demands of clients across Asia Pacific.

The Studio’s managing director Syahar Khalid will report to adGeek group founder and CEO Frank Chen and will be based in Kuala Lumpur.

Services provided by The Studio currently include programmatic advertising and audience-focused marketing solutions for a range of regional and global clients, including Nespresso, Boh Plantations, Siam Makro, SKY Cable and OPPO. With this joint venture, The Studio will now expand its offerings to include technology-based consumer engagement solutions ranging from data management platforms to chatbots.

It will also become a subscriber and licensee of The Hub, CtrlShift’s core Software-as-a-Service (SaaS) business and flagship enterprise programmatic advertising platform used by brands and agencies to facilitate efficient and transparent media buying at scale across multiple channels and buying ecosystems.

The Studio has a presence in Malaysia, Singapore, Thailand and the Philippines, and was spun off from CtrlShift’s SaaS business and established as an independent entity in July 2018. 

AdGeek has its headquarters in Taipei and helps customers with marketing techniques and technology solutions.

AdGeek’s Chen said both companies have a shared vision of what next-eneration digital marketing can and should be for brands that need to navigate a fragmented and fickle consumer landscape.

“By partnering with The Studio, we have the scale to serve our clients across the region with best-in-class managed services and the ability to integrate and deliver marketing intelligence and automation platforms.” he added.

Reza Behnam, chairman and co-founder of CtrlShift, called the joint venture “a natural next step” for both companies. The divestment of The Studio and the associated change in leadership will enable CtrlShift to focus exclusively on The Hub.

“We remain committed to our mission of simplifying the digital media ecosystem through aggregation and automation, to make advertising truly ‘frictionless’ in this complex playing field. The synergies that The Studio and adGeek enjoy will be further enhanced with their continued use of The Hub to enable efficient, unified media buying,” Reza said.



Join us at TGV Cinemas 1 Utama and gain creative, marketing and advertising insights from the industry’s finest. MARKETING is organizing a screening and creative forum that feature the best of Cannes Lions 2018.

Get inspired by how creativity is a force for business growth, positive change and the greater good of society. Take away key learnings from the winners and discover future trends you can use in your work. The MC2 Awards 2018 winners presentation will also be held at the same event, followed by drinks and a light dinner buffet.

  • Joe Pullos – Director, Spikes Asia festival
  • Ted Lim – Chief Creative Officer, Dentsu Asia-Pacific + Cannes Lions Jury President 2017
  • Gigi Lee – Chief Creative Officer, TBWA\KL (who is also part of the Cannes Lions Jury)
  • Rajay Singh – Founder, Directors Think Tank

Date: 28 January, 2019 (Monday)
Time: 4.30pm – 10.30pm
Venue: TGV Cinemas 1 Utama

For more information, call Ruby or Amira at 03-7726 2588. You can also email them at or Or better yet, book your seat now via online registration here.