WILY manager shares her top marketing technology buzzwords for 2019

January 11, 2019
Keyboard - Featured image

Trending now: ‘Martech’, ‘XM’, ‘Activation’ and more buzzwords.

The marketing manager of Wily Global (WILY), Nicolina Savelli, has provided a list of the top marketing technology buzzwords for the new year on CustomerThink.

  1. Martech (Marketing Technology)
  2. XM (Experiential Marketing)
  3. Activation
  4. Acquire
  5. Platform
  6. CRM
  7. Gamification
  8. Data-driven
  9. Big data
  10. Personalization

According to the same article, WILY is a marketing technology company that develops innovative solutions for organizations to engage and incentivize consumers wherever they are. WILY’s proprietary SPRY technology provides highly secure and dynamic solutions for sports teams, B2B, B2C, eCommerce, finance sector and government clients alike.

Article source: Nicolina Savelli | CustomerThink



Join us at TGV Cinemas 1 Utama and gain creative, marketing and advertising insights from the industry’s finest. MARKETING is organizing a screening and creative forum that feature the best of Cannes Lions 2018.

Get inspired by how creativity is a force for business growth, positive change and the greater good of society. Take away key learnings from the winners and discover future trends you can use in your work. The MC2 Awards 2018 winners presentation will also be held at the same event, followed by drinks and a light dinner buffet.

  • Joe Pullos – Director, Spikes Asia festival
  • Ted Lim – Chief Creative Officer, Dentsu Asia-Pacific + Cannes Lions Jury President 2017
  • Gigi Lee – Chief Creative Officer, TBWA\KL (who is also part of the Cannes Lions Jury)
  • Rajay Singh – Founder, Directors Think Tank

Date: 28 January, 2019 (Monday)
Time: 4.30pm – 10.30pm
Venue: TGV Cinemas 1 Utama

For more information, call Ruby or Amira at 03-7726 2588. You can also email them at ruby@adoimagazine.com or amira@adoimagazine.com. Or better yet, book your seat now via online registration here.