Trending now: ‘Martech’, ‘XM’, ‘Activation’ and more buzzwords.
The marketing manager of Wily Global (WILY), Nicolina Savelli, has provided a list of the top marketing technology buzzwords for the new year on CustomerThink.
- Martech (Marketing Technology)
- XM (Experiential Marketing)
- Big data
According to the same article, WILY is a marketing technology company that develops innovative solutions for organizations to engage and incentivize consumers wherever they are. WILY’s proprietary SPRY technology provides highly secure and dynamic solutions for sports teams, B2B, B2C, eCommerce, finance sector and government clients alike.