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From Street Cleaners to firefighters: Domino's celebrates Raya’s unsung heroes
21 Jun
In conjunction with the festive month of good deeds and giving, Domino’s Pizza embarked on an initiative to celebrate the contribution of Unsung Heroes in the local community by joining hands with influencers Joe Najib and Ahmad Faizal to extend gratitude to those who make a difference in our community and daily lives.
Those specially acknowledged were the street cleaners of TTDI Ramadan Bazaar, firefighters of TTDI Fire Department, enforcement team of the Cybercrime Unit of Bukit Aman PDRM, delivery riders in Shah Alam and bus drivers at Stesen Bas Sementara Shah Alam. Serving for the community and for the convenience of others, these groups of Unsung Heroes also sacrifice their buka puasa hours to provide service for Malaysians.
The two individuals, Joe Najib and Ahmad Faizal are known for their generosity. Joe Najib in his professional capacity is the Head of Integration of an independent consulting agency. On a personal level, he values the simplest of life’s joys and speaks out against those who take others for granted, which demonstrates his love for voluntary work.
Ahmad Faizal, self-employed on call runner and a Nasi Lemak seller, lives by the motto of seikhlas hati when it comes to earning a living. He is generous with his time and always tries to attend to the needs of others.
The initiative was also in conjunction with the brand’s on-going Super Tuesday deal aimed at providing great deals for customers to share delicious meals with friends and family while also being a way of giving to the less fortunate. The deal runs from May 29 to July 9, 2017.
Check out the videos from the Unsung Heroes initiative below:
The Unsung Heroes initiative is showcased through a special video by Domino’s Pizza and can be viewed from the links appended below:
31 SENIOR MARKETERS. 54 MARKETING CASE STUDIES. 2 DAYS LIKE AN MBA IN MARKETING!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30 leaders in the Marketing industry who will put the presenter’s knowledge to the test in a unique Live Presentation environment.
Date: 6 & 7 July, 2017
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
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