New hires at M&C Saatchi Malaysia

New faces and expertise on board at M&C Saatchi Malaysia
M&C Saatchi Malaysia continues to strengthen its digital team with the appointment of Srayan Ghosh as its Integrated Strategist, Anna Ragen as Head of Social Media and Ruzaqiah Ismail as the agency’s Digital Analytics & Insights Lead.

Prior to joining M&C Saatchi, Srayan Ghosh was leading strategic thinking for Nestle, CIMB and INTI University at Ogilvy Malaysia. In his two years at Ogilvy Malaysia, he won two Effies for his work on Nestle Milo and Omega Plus.

His strength lies in his ability to integrate conventional marketing and advertising wisdom with data and technology.

Prior to moving to Malaysia, he has lived, studied and worked in India and France. He has cut his teeth working across categories as diverse as FMCG, telecommunications, automobiles, media and newspapers, fashion, technology and energy management.

Meanwhile, Anna Ragen brings close to 10 years of experience to her role, with a strong background in integrated campaigns and social media strategies.

Originally from Singapore, Ragen started her career at Singapore’s Ministry of Defence working on all digital components for the country’s annual Total Defence campaign before joining her first advertising agency.

She has since worked with countless advertising and PR agencies, spearheading social media and integrated campaigns, and building a cohesive go-to-market strategy for PR firms looking to win social media businesses.

Ragen’s portfolio includes government clients such as Singapore’s Central Provident Fund Board (CPF), Land Transport Authority (LTA) and private sector clients such as OCBC, Eu Yan Sang, PayPal and Google.

On the other hand, Ruzaqiah Ismail will take on the task of leading data analytics across all stakeholders, building client relationship through data-driven support as well as assisting with new business development for M&C Saatchi-i.

With more than a decade of experience in customer insights, especially in the automotive, FMCG and telecommunications industry, she has handled extensive qualitative market research for big names like Maxis, Digi and more.