Get a pass to ASTRO’s Reconnect Camp 2019!

For the very first time in Malaysia, the Young Spikes Malaysia 2019 competition offers creatives aged 30 or under a unique chance to gain recognition and make their mark on the industry.

Gold, Silver and Bronze Winning Teams for 3 categories (Integrated, Media, Digital) get special invitational passes from Astro to Reconnect Camp 2019, to be held on 24-25 Aug in Malaysia.

In teams of two, the entrants race against the clock to prepare a pitch for a charity or sponsor brief and win a Gold, Silver or Bronze medal. Gold winners get a trip to Spikes Asia 2019 to compete on the Asian stage.

There are four categories:

• Integrated (Sponsored by AirAsia) – teams will have 48 hours to come up with a fully integrated campaign in response to a brief before demonstrating how it can be launched and executed.

• Digital (Sponsored by AirAsia) – teams will have 24 hours to develop an integrated social media campaign and competitors will be judged on their ability to use social media inventively.

• Media (Sponsored by unifi) – teams will be challenged to use their business insights and strategic skills to develop an innovative media strategy and plan within 24 hours.

• PR – teams of PR professionals will craft a PR strategy that connects with the organisations’ brand values, engage with public and build relations with relevant stake holders.

The deadline for team registration is on the 5th of July 2019.

For more information, please go to https://www.marketingmagazine.com.my/ys2019/

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW