Anisha Iyer joins OMD as MD

OMD Malaysia has appointed Anisha Iyer as the agency’s Managing Director.

In her new role, Iyer is tasked with elevating the agency’s digital capabilities and ensuring the teams continue to harness the network’s regional and global momentum for their clients in Malaysia.

The appointment is effective immediately and Iyer will report to Ranga Somanathan, CEO of Omnicom Media Group Singapore & Malaysia, as well as Stephen Li, CEO of OMD APAC.

Iyer brings over 14 years of experience from the agency, client and tech side of the media and marketing landscape, having worked in the USA, India and most recently Southeast Asia, based out of Kuala Lumpur.

She joins the network from Mindshare, where she was Digital Partner for Southeast Asia, handling client accounts such as Nestle, Unilever, Telekom Malaysia, Pizza Hut, Volvo, Astro, Malaysia Airlines and HSBC.

She is also an active contributor to Malaysia’s marketing industry, serving as a board member of the Malaysian Digital Association and serving as a jury member for local and regional awards.

Speaking on her new role, Iyer says: “I am delighted to be joining the team; it’s an incredible opportunity, considering OMD’s stature in the market. I am excited about the endless opportunities and challenges this new role offers me, localising the network’s best-in-class infrastructure and frameworks, and ensuring our clients in Malaysia unlock the full power of the OMD offering to drive Better Decisions, Faster for their businesses.”

Ranga Somanathan, CEO of Omnicom Media Group Singapore & Malaysia, commments: “OMD Malaysia has been on a transformational journey over the past two years and with Anisha’s incredible talent and passion for digital, data and content, she will undoubtedly be a catalyst in accelerating that transformation. I have every confidence that OMD will continue to scale even greater heights in Malaysia under her leadership.”

Stephen Li, CEO of OMD APAC, adds: “We are thrilled to welcome Anisha to the OMD family. Her energy and passion are contagious and will be an invaluable asset for the team as we continue to scale in Malaysia.

“I look forward to working closely with her and the teams on harnessing OMD’s growing momentum and ensuring clients in their market enjoy the very best the global network has to offer.”