VIU retains partnership with Mad Hat PR Malaysia

Viu, video streaming service continues its tenure with Mad Hat PR after seeing a fruitful outcome from the first year of its partnership. The partnership covers a 12-month duration from February 2019 with Mad Hat PR.

Mad Hat PR was first appointed as Viu’s agency of record in early 2018, following a three-way pitch and has since launched Viu’s most high profile campaigns – first ever Malaysian Viu Original shows – Salon, Jibril and The Bridge featuring A-listers such as Lisa Surihani, Bront Palarae, Tony Eusoff, and Rebecca Lim, to name a few.

With Mad Hat PR’s expertise in content creation, 2018 saw a series of collaborations with media and influencers to develop engaging and informative content, along with events and initiatives which led to the hype around Viu’s campaigns.

“Working with Mad Hat PR over the past year seemed effortless as they share the same confidence as Viu in content is king. Mad Hat PR comes with a great understanding of our business as well as impressive strategic thinking and ideas.

“With their shared passion for the brand and capable team to support our communication efforts, we are excited to see what we can achieve together as we continue to propel the Viu brand into 2020,” said Rossnan Cheong, Head of Marketing at Viu Malaysia.

Over the course of a year, Mad Hat PR has supported Viu in establishing a presence and harnessing relationship on behalf of the brand, resulting in greater awareness of the brand and its initiatives.

Mad Hat PR’s passion for pushing the envelope to continuously create engaging and vibrant content is amongst the key contributors to Viu’s collaborations with rising influencers and content creators.

This then led to the brand generating some very fresh engagement both online and offline.

Angeline Chandran, General Manager at Mad Hat PR said, “We’re ecstatic to continue working with Viu who is without a doubt changing the content landscape in Malaysia and beyond!

Not only have they been progressive with the content they develop, but as clients have also been very open and receptive to us doing things differently.

We believe that the key to staying ahead of the game lies in creating utterly authentic content that is not only entertaining but meaningful and resonates better with Viu’s audience. The extension of the partnership is an exemplification that we have delivered value and gained Viu’s confidence and trust.”

Viu is a leading premium video on demand service with 30.7 million monthly active users across 17 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, Philippines, Thailand, the Middle East countries and even South Africa!

For Viu, Vuclip has developed more than 900 episodes of compelling original content across Asia in 2018 alone, investing in rising local talent by providing them with a platform for creativity, and reaching millennials with relevant content that they love.

Mad Hat’s client partners include Heineken Malaysia; Cadbury; Strongbow Apple Ciders; Lipton; Magnum; Rexona; Carsome.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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