Posted on by Mark Tungate
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APPIES 2019 Quick Chat: Timothy Johnson, SVP Marketing, INTI
26 Feb
Officially, there is approximately two months to go before APPIES 2019 opens its doors on 25 and 26 April; let’s turn the spotlight onto some of the event’s esteemed judges – first up: Timothy Johnson, SVP of Marketing for INTI.
The APPIES Malaysia Marketing Awards is an event that continues to imbue excellence within advertising; this is something many marketers look forward to.
For Timothy, this event is the long-standing platform that pushes boundaries for creativity, marketing, and advertising. “Every year, I expect to see the bar going up even higher; especially, in the areas of creativity, execution, and results,” he shared.
As trends now becoming more digitally inclined, many quarters within the advertising industry are looking to be more innovative. Timothy feels otherwise as he noted how it’s still important for marketers to consider the audience role. “It sounds cliché but I still believe the goal is about how we are able to connect with the consumer. That and we also must always make them be a part of the journey; of course, we must also open the path to purchase for them,” he said.
When it comes to the APPIES judging process, Timothy will be looking out for pitches that connect the dots. That, for him, is better than trying to make a case stand on its own.
One big-tip that Timothy has for marketers who are vying for APPIES gold: make the case as solid as possible. Also, provide enough facts that will wow the judges!
Submission deadline for APPIES Malaysia Marketing Awards 2019: 15th March 2019.
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