What Chat, Tiffany, Karen, San Ki, Ngai Yuen and Imun already know….

10 ways AI can benefit FMCG marketers….

1. Data Analysis: AI algorithms can swiftly process vast amounts of consumer data, enabling marketers to uncover valuable insights into consumer preferences, behaviours, and trends.

2. Personalisation: AI-powered recommendation engines and personalisation algorithms allow FMCG marketers to tailor marketing messages and product recommendations to individual consumers, enhancing engagement and loyalty.

3. Demand Forecasting: AI-driven demand forecasting models analyze historical data and market trends to predict future demand accurately, helping FMCG companies optimize inventory management and production planning.

4. Price Optimisation: AI algorithms can analyze pricing data, competitor pricing strategies, and consumer behaviour to determine optimal pricing strategies that maximize revenue and profitability.

5. Supply Chain Management: AI enables FMCG marketers to optimise supply chain operations by predicting demand fluctuations, identifying potential bottlenecks, and streamlining logistics processes for improved efficiency and cost savings.

6. Marketing Automation: AI-powered marketing automation platforms streamline campaign management, content creation, and audience targeting, enabling FMCG marketers to execute campaigns at scale with minimal manual intervention.

7. Customer Insights: AI-driven analytics tools generate actionable insights from social media, customer feedback, and other sources, helping FMCG marketers better understand their target audience and refine marketing strategies accordingly.

8. Product Innovation: AI facilitates rapid product development and innovation by analysing market trends, consumer feedback, and competitor offerings to identify new product opportunities and optimise existing products.

9. Predictive Analytics: AI-powered predictive analytics models forecast future market trends, consumer behaviour, and competitor actions, empowering FMCG marketers to proactively adapt their strategies and stay ahead of the competition.

10. Customer Service: AI-driven chatbots and virtual assistants provide instant customer support and assistance, improving the overall customer experience and building brand loyalty.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW