A Playful Response to a Very Serious Problem Where a Phone is Snatched Every 6 Minutes!
The British capital of London is in the grip of a phone-snatching mega-crisis, with a device stolen every six minutes.
Creative agency JOAN London saw this as an opportunity to raise awareness by creating a campaign that combines absurd humour and social commentary.
‘The Unsnatchable’ campaign aims to remind Londoners to stay vigilant while offering a tongue-in-cheek solution: phone cases designed to be ‘unsnatchable.’
These include a quirky range of impractical covers like the ‘spike cover’ and the ‘electric eel.’
The Power of Humour in Raising Awareness
The campaign’s ingenuity lies in its absurdity.
From the ‘flaunt your gauntlet’ to the ‘residing curse,’ each case plays with the notion of what would really stop a thief in their tracks.
According to Kirsty Hathaway, Executive Creative Director at JOAN London, the project is about more than just marketing.
“We thrive on playing in culture,” Hathaway notes, pointing out that while the designs are impractical, the real intent is to drive awareness and impact.
A Cultural Insight into Prevention
By leveraging humour, design, and cultural relevance, JOAN London has created a viral-worthy moment in the conversation around phone theft.
As this problem persists, ‘The Unsnatchable’ manages to make light of a dark issue, showing that creativity can play a vital role in addressing societal concerns.
This campaign serves as an insightful example of how brands can use humour to tackle real-world problems, engaging audiences in a way that’s as memorable as it is amusing.
Malaysia’s marketers can learn a thing or two from how JOAN London plays at the intersection of culture, humour, and social issues, making ‘TheUnsnatchable’ campaign a true conversation starter.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNoPrivacy Policy
