Mandi Raya Mission, brings forth a refreshing take on family values, rituals and bonds that are intrinsic to us, and make every festivity a momentous occasion. This light-hearted contentcollaboration between Air Selangor and Edelman Malaysia promises to splash you with sweet memories of nostalgia and growing up, where it was always about being the first to get ready on the Raya in a houseful of cousins, uncles and aunts.
Mandi Raya Mission features Abang, Adik and Baby who share the same mission to bathe the earliest this Raya, but each with different set of strategies. Abang The Planner, Adik The Prankster, and Baby The Darling – only one will be crowned the victory. Brilliant child actors, Syed Amir Irfan (Abang), Adam Mukhriz (Adik), and Putri Rania (Baby) brought the characters to life through their natural, entertaining acting.
Commenting on the content Ms.Elina Baseri, Head Corporate Communications said “Misi Mandi Raya is our heartfelt gift to all Malaysians, brought to you by Edelman Malaysia. Its captivating storyline and direction by super talented filmmaker Adam Zainal, set in an authentic ‘kampung’ backdrop, promises to enchant all of us this Raya.
We are sure that many can relate to the classic shower showdown between the three relatives -because what’s a better way to portray the essence of Aidilfitri than through the moments we share.”
Ms. Mazuin Zin, CEO Edelman Malaysia further adds “As a brand Air Selangor has always been intrinsic to every ritual and celebration for Malaysians. Misi Mandi Raya is our sincere attempt to make this year’s Raya cheer even memorable. As we are sure the playful content will inspire many a GenZ/GenAlpha to have their own ‘Misi Mandi Raya’ moments this Raya to share with us on social media #MyMisiMandiRaya #AirSelangor.”
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
