What makes APPIES the most prestigious industry awards?

A competitive two-day showcase of 100 of the best marketing campaigns from across 16 markets in Asia, APPIES Malaysia 2021 will build on the success of last year’s event which saw an impressive turnout of Malaysia’s top marketers and stellar campaigns.

Now in its fifth year, APPIES Malaysia is distinctly competitive with its 4-5-3 campaign presentation format. Each presentation begins with a 4-minute showreel video summarising the campaign, followed by a live 5-minute exposition of the campaign’s key highlights by the brand’s marketers/campaign creators. Then comes the interactive 3-minute session where each campaign will be cross-examined by a panel of judges.

This 4-5-3 presentation format of APPIES Malaysia continues to be a key hit aspect of the awards among industry professionals.

The submission period for APPIES 2021 ends on 16 April before the list of shortlisted submissions is announced on 20 May 2021. In light of the on-going battle against COVID-19, the judging part of the awards will be conducted virtually on 22 and 23 May.

However, industry professionals will still have the chance to reunite face-to-face with their peers and friends from the industry on 25 June during the APPIES awards night.

APPIES Malaysia this is the only event in the country where Live Presentations meets Live Judging and this year’s winners will receive either Gold, Silver or Bronze trophies for 10 brand new categories, and 7 special ‘Best of Best categories’ (red trophies) that require no submissions! Aside from that, black trophies will be awarded to the best presenters.

Curious to learn more and dive into our step-by-step entry guideline? Visit https://appies.com.my/# to download our event pdf.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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