Jollibee to open 100 stores in Malaysia in the next 10 years

Jollibee Foods Corporation (JFC) has announced plans to open 100 Jollibee stores in Malaysia in the next 10 years. This includes 50 stores in Sabah and Sarawak, Borneo Post reported.

Speaking to reporters in a press conference after the Jollibee Malaysia grand store inauguration day yesterday (20 February), Dennis Flores, President and Head of JFC International Business for Europe, Middle East, Asia and Australia, said: “We foresee our expansion plan to not only boost Jollibee’s strong growth, but also contribute to the local economy and employment rate.”

He reveals there are currently about 45 staff in its Centre Point Sabah store (opened last year), adding that the company expects to hire an average of 30 local staff in every new Jollibee store, depending on the size of the restaurant.

On the significance of opening the Jollibee store in Malaysia, Flores said this brought the number of countries JFC operates in to 21, driving the company closer towards being one of the top five restaurant companies in the world. According to him, the company is currently the 11th biggest restaurant company globally.

At the same time, to share the joy of its foray in Malaysia, Jollibee donated to Caring for the Future Malaysia to support the children under its care.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW