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2019 MAA Globes Marketing Communications Awards announces winners
18 Feb
The 33rd, 2019 MAA GLOBES Award Programme, recognising the Best of the Best in the Marketing Communications Industry, is now complete. From 22 eligible countries, 56 Gold, Silver & Bronze GLOBES, across 18 Categories, and the Red GLOBE for the best Marketing Communications Campaign in the World, have been awarded.
Russian Agencies topped the GLOBE tally this year with six Gold GLOBES. Brazil and India GLOBES were equal seconds, each with three Gold GLOBES, their best result.
This year we welcomed a Partnership with Marketing Agencies Action Group (MAAG) from the United Kingdom. Immediately, Member Agencies will take away six GLOBES, demonstrating the depth of creativity we’ve come to expect.
It was also very pleasing to see more Campaigns than ever before focus on measurable results. Voting to find the winner of the Red GLOBE for the Best Campaign in the World by our Grand Jury came down to 4 finalists: the socially challenging ‘Beginning of Togetherness’ from Geometry Encompass, India, the ‘Sound Free Concert’, which successfully combined technology and marketing from TBWA\Hakuhodo, Japan, the ‘Let’s beER more local’ which created a local hero amongst fierce competition from the Great Advertising Group Russia and finally, the exquisite micro landscapes of the ‘Art of Perfection,’ from BBD Perfect Storm, the United Kingdom.
The Winner of the Red GLOBE was BBD Perfect Storm, for their ‘Art of Perfection’ Campaign. “Overall, the shortlisted campaigns demonstrated the wonderful breadth and depth of impactful creativity around the globe.
With the ‘Art of Perfection’, we were shown how superior execution and flawless integration across all channels, has the power to elevate creativity to a higher level.” Simon Sikorski, CEO McCann Worldgroup Canada. Grand Jury Member.
“The UK rightly took it’s position as a global creative force with BBD Perfect Storm winning the Best of the Best Red Globe award for its outstanding integrated campaign ‘Art of Perfection’ for No 3 Gin” Simon Mahoney, President. MAA Worldwide.
“The Marketing Agencies Action Group UK are delighted to work with MAA Worldwide to recognise outstanding campaigns through the GLOBES awards programme. We are delighted to see independent UK agencies producing work that competes with the very best in the world. BBD Perfect Storm’s “ Art of perfection” for No 3 Gin winning the Red GLOBE for the Best of the Best in the world is a stunning achievement. In addition, BBD Perfect Storm also picks up the inaugural MAAG ‘Best of the Brits’ Award”. Graham Kemp Director, Marketing Agencies Action Group. UK.
