20 years of Astro

Astro20thAnniversary imahe

Astros 20th Anniversary

(marketingmagazine.com.my) – In conjunction with its 20th Anniversary celebrations, Astro is rewarding its customers with free access to Astro Fiesta (CH 996/ HD CH 998) while customers who have connected their boxes can watch on-demand entertainment on OD Fiesta, for free from today till the end of the year.

All Malaysians can also enjoy Astro Awani, Astro Arena, Go Shop 1, Go Shop 2 and eGG channel as well as selected On Demand content for free anytime anywhere when they download the Astro on the Go (AOTG) app.

The network is also running a series of experiential contests throughout the month on a dedicated microsite (www.astro.com.my/celebrating-you) offering Astro customers unique experiences related to its programmes such as a trip to North Ireland for a Game of Thrones tour experience and a baking class at Buddy Valastro Cooking School in New Jersey.

Sharing more on their anniversary Dato’ Rohana Rozhan, Group Chief Executive Officer, Astro said, “As we enter into this third decade, we do so recognising that the competition for consumers’ time and share of wallet will be even more vigorous, particularly as digital proliferates deeper into the ever-evolving media industry, impacting consumer behaviour, consumer choice, traditional business models and the competitive landscape. While admittedly a threat, we believe, our singularity will ensure an even greater opportunity.”

“Key to this is our ability to know our customers better than anyone else, identify our strengths, address our gaps and align our resources to meet our challenges ahead. In Malaysia, we remain focused on continuing to grow our customer reach be that in terms of households, individuals, businesses or advertisers. Through our dual approach to pay and free business models, we are confident of reaching 90% penetration or approximately 7 million households in 5 years. This, in turn, will provide us access to address approximately 30 million individuals within these households, at home and on the go.” Dato’ Rohana shared.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
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