20 years of Astro

(marketingmagazine.com.my) – In conjunction with its 20th Anniversary celebrations, Astro is rewarding its customers with free access to Astro Fiesta (CH 996/ HD CH 998) while customers who have connected their boxes can watch on-demand entertainment on OD Fiesta, for free from today till the end of the year.

All Malaysians can also enjoy Astro Awani, Astro Arena, Go Shop 1, Go Shop 2 and eGG channel as well as selected On Demand content for free anytime anywhere when they download the Astro on the Go (AOTG) app.

The network is also running a series of experiential contests throughout the month on a dedicated microsite (www.astro.com.my/celebrating-you) offering Astro customers unique experiences related to its programmes such as a trip to North Ireland for a Game of Thrones tour experience and a baking class at Buddy Valastro Cooking School in New Jersey.

Sharing more on their anniversary Dato’ Rohana Rozhan, Group Chief Executive Officer, Astro said, “As we enter into this third decade, we do so recognising that the competition for consumers’ time and share of wallet will be even more vigorous, particularly as digital proliferates deeper into the ever-evolving media industry, impacting consumer behaviour, consumer choice, traditional business models and the competitive landscape. While admittedly a threat, we believe, our singularity will ensure an even greater opportunity.”

“Key to this is our ability to know our customers better than anyone else, identify our strengths, address our gaps and align our resources to meet our challenges ahead. In Malaysia, we remain focused on continuing to grow our customer reach be that in terms of households, individuals, businesses or advertisers. Through our dual approach to pay and free business models, we are confident of reaching 90% penetration or approximately 7 million households in 5 years. This, in turn, will provide us access to address approximately 30 million individuals within these households, at home and on the go.” Dato’ Rohana shared.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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