You ask the questions, we get the answers!

Have a question for Malaysia’s prominent industry leaders?  MARKETING gets them answered
In the inaugural issue of the tabloid version of MARKETING, we had invited readers to ask their burning questions to prominent industry leaders. We have featured the answers in MARKETING magazine’s Questions & Answers section.

Henry Tan, Group Chief Content & Consumer Officer of Astro
 
Avinash Sahu, Head of Orion Worldwide Malaysia had asked how will Astro bridge the divide between TV and digital to realise the value of cross-platform planning and buying.
“We believe the next digital wave will be “digital vernaculars” and our partnership with Karangkraf paves the way for us to realise this next big opportunity,” said Henry Tan, Group Chief Content & Consumer Officer of Astro.
 
 
 
Bala Pomaleh, CEO of IPG Mediabrands Malaysia
Stephanie Lim, Director of Top Vision Outdoor had questioned how will the market accept media integration.
“I don’t see why the market will be against integration. Consumers don’t consume media in isolation. The cartoon below illustrates this point very well. It is critical to understand the role of each media so that they work in sync. Focussing only on last mile attribution is a big mistake,” said Bala Pomaleh, CEO of IPG Mediabrands Malaysia.
Curious to read more? For a more in-depth read of their Q & A, click on our magazine.
 
 
 
 


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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