Have a question for Malaysia’s prominent industry leaders? MARKETING gets them answered
In the inaugural issue of the tabloid version of MARKETING, we had invited readers to ask their burning questions to prominent industry leaders. We have featured the answers in MARKETING magazine’s Questions & Answers section.
Avinash Sahu, Head of Orion Worldwide Malaysia had asked how will Astro bridge the divide between TV and digital to realise the value of cross-platform planning and buying.
“We believe the next digital wave will be “digital vernaculars” and our partnership with Karangkraf paves the way for us to realise this next big opportunity,” said Henry Tan, Group Chief Content & Consumer Officer of Astro.
Stephanie Lim, Director of Top Vision Outdoor had questioned how will the market accept media integration.
“I don’t see why the market will be against integration. Consumers don’t consume media in isolation. The cartoon below illustrates this point very well. It is critical to understand the role of each media so that they work in sync. Focussing only on last mile attribution is a big mistake,” said Bala Pomaleh, CEO of IPG Mediabrands Malaysia.
Curious to read more? For a more in-depth read of their Q & A, click on our magazine.
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