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You ask the questions, we get the answers!
19 Jan
Have a question for Malaysia’s prominent industry leaders? MARKETING gets them answered
In the inaugural issue of the tabloid version of MARKETING, we had invited readers to ask their burning questions to prominent industry leaders. We have featured the answers in MARKETING magazine’s Questions & Answers section. Henry Tan, Group Chief Content & Consumer Officer of Astro
Avinash Sahu, Head of Orion Worldwide Malaysia had asked how will Astro bridge the divide between TV and digital to realise the value of cross-platform planning and buying.
“We believe the next digital wave will be “digital vernaculars” and our partnership with Karangkraf paves the way for us to realise this next big opportunity,” said Henry Tan, Group Chief Content & Consumer Officer of Astro.
Bala Pomaleh, CEO of IPG Mediabrands Malaysia
Stephanie Lim, Director of Top Vision Outdoor had questioned how will the market accept media integration.
“I don’t see why the market will be against integration. Consumers don’t consume media in isolation. The cartoon below illustrates this point very well. It is critical to understand the role of each media so that they work in sync. Focussing only on last mile attribution is a big mistake,” said Bala Pomaleh, CEO of IPG Mediabrands Malaysia.
Curious to read more? For a more in-depth read of their Q & A, click on our magazine.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
