Yay or Nay? Our readers have spoken!

7 months ago

It looks like the latest Tourism Malaysia logo for Visit Malaysia 2020 has not really taken off in a big way among the readers of Marketing Magazine.

In an online poll that was recently concluded, we found out that only 42 percent of our readers liked the latest logo.

A whopping 58 percent did not approve of the latest logo and this is a perfect example of how branding campaigns can come unstuck in the online arena.

The design, primarily inspired by batik print tradition, featured a rhinoceros hornbill that represents the fauna and eco-adventures in Malaysia.

A red hibiscus flower – the bunga raya – reflected a celebration of cultural diversity, while the wild fern – paku pakis – invited the world to a table of Malaysian cuisine.

Apparently, now there is also some controversy surrounding the fact that the logo may have been inspired by graphics found on Shutterstock.

But then again, the creative process always starts with inspiration that is gathered from a myriad of sources.

One particular netizen sought to tone down all the hype surrounding the matter.

Anyway, at least the new logo is definitely better than the previous one.

ADVERTISEMENT

APPIES 2020 MARKETING CAMPAIGNS CONFERENCE OPEN FOR CAMPAIGNS SUBMISSION!


CMO2019

APPIES 2020 MARKETING CAMPAIGNS CONFERENCE is all about Sharing, Learning and Excellence, in the form of a Day Conference with the aim of raising professionalism and talent in the marketing industry.

Your best, most creative campaign from the past 12 months stands a chance to be shown-off to the country’s best in the industry you want to thrive in. Submit your entry before the deadline, your hard work deserves the recognition.

The campaign submission entry fee: RM 1,500 + 6% SST (includes a fee for 1 entry submission + pass to stay throughout the conference day + one seat at awards dinner same evening)

Submissions Deadline:
2nd March 2020

Announcement of Finalists:
9th March 2020

Submit entry now: https://appieawards.awardsengine.com/

More details about APPIES 2020: http://appies.com.my/