WOWSHOP in the age of Now! - MARKETING Magazine Asia


WOWSHOP in the age of Now!

WOWSHOP, Malaysia’s leading home shopping network is set to bring the new fresher and bolder WOW to every Malaysian home.

With over 2 million customers and more than 6,000 episodes produced, it recently delivered a bold new look that revitalizes its brand and aims to wow its customers further with a whole new home shopping experience.

The rebranding is timely as WOWSHOP Sdn Bhd (formerly known as MP CJ ENM Sdn Bhd) is now fully owned by Media Prima Berhad, who acquired the remaining stake of the home shopping segment, making it a wholly-owned subsidiary of the group.

Celebrating its rebirth the “All New WOW”, WOWSHOP will run the “30 DAYS OF WOW” campaign.

The campaign will run from 1 st November 2020 to 30 th November 2020 with daily shows on TV9 and 8TV featuring various promotions and cashback points that will aim to add more value to customers purchases during the period.

Customers who watch TV9 at 830am daily and make purchases during the live shows will receive an exclusive “The WOWSHOP Bag” (while stocks last).

Meanwhile, customers who watch 8TV at 11.30am daily and make an online purchase during a live show at the said timing will receive an additional 6% WOW CASHBACK on top of the existing 5% WOW
CASHBACK.

“WOWSHOP is built to be strong and agile, and is a brand that is intuitive to customer needs. We are always evolving to help customers move ahead in life, for a better present and a brighter future. Today I am delighted to unveil the new WOW, a brand that will also act as our customers’ personal shopper, and will continue to bring so much happiness and of course
more smiles to their lives,” says Yang Hyun Kim.

WOWSHOP also will work together with its parent company Media Prima Berhad, through Media Prima Berhad’s holistic rebranding campaign and will be featured across its television networks top programmes such as Wanita Hari Ini, Borak Kopitiam, Melodi, Nona, MBuzz, Living Delight, and Majalah 3 among others.

The new WOW will also move towards building a closer and more enhanced interaction with its customers with the introduction of its online avatar SIS WOW that will appear on the company’s digital platforms.

WOWSHOP currently offers more than 5,000 items on its multi-platform, ranging from household products to electrical items, beauty, fashion and services, and currently 70% of products sold on the network consist of local brands including Mugen, Riino, Elba, Habib Jewel, Ariani and Simplysiti.


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