World Cup fever BECOMES MARKETING FEVER!

A week later after the excitement of MARKETING Games, the MARKETING Games World Cup Live Screening & Prize Giving Party was held at Ballers@The Roof on July 14.

Over two hundred people attended the celebration and it was a blast. The crowd was entertained by the rocking performances of Dani & The Serani Trio and professional beatboxer Emin from Phenomenal Mastermind Japan.

A night loaded with fun, awesome live bands, great food, good-looking men and gorgeous women, networking in a really swanky lounge. Most importantly, the champions of MARKETING Games triumphantly received their prizes. It brought the night alive, followed by the World Cup Live Screening. …

Thanks to the Ballers@The Roof state of the art beer pong facilities, hidden beer pong talents were unleashed. Food and beer downed and the prize presentation to the winners of MARKETING Games took centre stage.

The champions also had a taste of the World Cup glory as number 1 football prediction app, Moobara, gave away prizes in the form of a replica of the World Cup trophy and even the original World Cup ball.

The crowd got lucky at the end of the night thanks to the lucky draw. Many went home with vouchers from Ballers@The Roof.
Finally, the night ended with the World Cup viewing between Belgium and England. Of course, we know how that ended with England not bringing it home.

These amazing events were made possible with the support of Astro, KIL (Keep It Local) entertainment, Monster energy drink, Paradigm Mall, Moving Walls, Pulse Soundworks, Moobara, Carlsberg and Directors Think Tank. Aforadio, Carlsberg and NAMA.

Read MARKETING Magazine’s Issue 224 full HERE!

BEST OF GLOBAL DIGITAL MARKETING Conference 2018
The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world!
Feeling a bit puzzled regarding what actually makes your content shine in the digital space?
Having investigated hundreds of case studies from all over the world – we now have the answers for you.
Hando and his team have monitored over 200 digital marketing award show across the globe. Based on this extensive work, they produce in-depth case studies which go into the making of the Best of Global Digital Marketing conference. Meet them in person:
Speakers with digital domain expertise:
# Hando Sinisalu – CEO and Speaker, case.digital (previously known as Best Marketing International)
# Joakim Borgstrom – Executive Creative Director, BBH Singapore
# Nikhil Panjwani – Creative Director, BBH Singapore
# Roman Olivarez – Creative Director, Lowe Makati City
# Amit Sutha – Managing Director of Universal McCann and Ensemble Worldwide
Global Case Studies include:

• Wendy’s ‘’Find the Burger’’
• Rexona ‘’Mobile Voice Pack’’
• KFC ‘’Rain or Shine – KFC Sells’’
• IKEA ‘’Human Catalog’’
• NIKE ‘’Hyper Court’’
• Dove “Image_Hack”
• Ontario Tourism ‘’Where Am I?’’
• Santander Bank “Beyond Money”
• McDonald’s “Promoticon”
• Nissan ‘’KEFA – Fake Spare Parts’’ and many more!

Date: 4 September 2018 (Tuesday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 9.00am – 5.00pm
Book your seats early, HRDF-Claimable! 
Call Ruby/Amira 03-77262588 or email [email protected] | [email protected]
Register and Download event PDF here
Full details: http://best-marketing.eu/events/kl-2018/

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW