By The Malketeer
What Smart Companies Are Doing About It
The Internet of Things (IoT) promised us a seamlessly connected world.
But for enterprises scaling their IoT deployments globally, that promise is hitting some serious roadblocks.
A groundbreaking new report from Wireless Logic reveals why some companies are thriving while others struggle in the IoT gold rush.
The Hidden Cost of Going Global
Picture this: Your company has just invested millions in a global IoT rollout, only to discover that half your devices can’t maintain reliable connections across borders.
You’re not alone.
The study shows that 60% of IoT adopters need international connectivity for most of their device fleet, but a staggering 41% are hitting walls with permanent roaming restrictions.
The Million-Dollar Question: Why Traditional Connectivity Isn’t Enough
“Enterprises scaling IoT globally can’t afford to rely on connectivity alone,” warns Iain Davidson, senior product manager at Wireless Logic.
And the numbers back him up.
While coverage quality remains king (55% of enterprises rank it top priority), the real story lies in what companies are demanding beyond basic connectivity.
The eSIM Revolution: Game-Changer or Over-Hyped Solution?
Enter eSIM technology, the supposed silver bullet for IoT scaling woes.
The energy and utilities sector is betting big, with 42% making it a decisive factor in choosing providers.
But here’s the twist: 30% of non-adopters are still sitting on the fence, unsure if the benefits outweigh the risks.
The Security Bombshell
Hold onto your seats: 89% of companies surveyed admit they’re losing sleep over cybersecurity threats.
It’s not just about keeping hackers out anymore.
A whopping 88% are demanding advanced traffic monitoring tools from their providers, turning security from a checkbox feature into a make-or-break criterion.
The Smart Money Move
Forward-thinking enterprises are shifting their focus from simple connectivity providers to strategic partners offering the whole package: business intelligence, professional support, and ironclad security measures.
As Davidson puts it, “IoT security isn’t optional, it’s foundational.”
What’s Next for IoT Leaders?
The message is clear: The future belongs to companies that can navigate this complex landscape with partners who offer more than just pipes and protocols.
As government regulations tighten and cyber threats evolve, the winners will be those who prioritise resilience and adaptability in their IoT strategy.
For marketing professionals, this shift represents both a challenge and an opportunity.
The key takeaway?
It’s time to stop selling IoT connectivity and start selling peace of mind.
Because in today’s landscape, that’s what enterprises are really buying.
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