In the complex world of B2B marketing, ensuring that your message reaches the right audience is both an art and a science.
LinkedIn, the world’s largest professional network, is taking a bold stand against wasted ad budgets with its latest campaign, “Only on LinkedIn Ads.”
This new effort, crafted in-house by LinkedIn Brand Creative, tackles one of the most common pain points for marketers: reaching the wrong audience.
The Frustration of Missed Connections
Central to the campaign are two 30-second spots that humorously dramatise the headaches of connecting with irrelevant audiences.
These scenarios are a reminder of how every missed impression can erode a brand’s ROI.
But LinkedIn isn’t just poking fun—it’s providing a solution.
With targeting capabilities that hone in on specific job titles, industries, and companies, LinkedIn Ads promises to empower marketers to connect with decision-makers across its staggering 1 billion-member network.
“Reaching and engaging the right audience is critical to growing their brand,” notes Keith Browning, LinkedIn’s director of brand marketing.
“‘Only on LinkedIn Ads’ highlights how our advanced professional targeting tools can help businesses cut through the noise.”
A Global Rollout for Maximum Impact
To ensure the campaign resonates with marketers on both sides of the Atlantic, LinkedIn is leveraging a mix of high-impact platforms, including connected TV, paid social, online video, and podcast networks.
This comprehensive rollout underscores LinkedIn’s commitment to becoming the go-to platform for B2B advertising.
Why It Matters for Marketers
For advertisers tired of chasing ineffective leads and burning through budgets, LinkedIn’s message is clear: it’s time to rethink your strategy.
As digital ad platforms face growing scrutiny over targeting inefficiencies, LinkedIn’s laser-focused professional targeting emerges as a powerful tool for brands seeking to optimise every dollar spent.
If you’ve ever felt like your ad dollars were being funnelled into a black hole, LinkedIn’s campaign might just be the light at the end of the tunnel.
With its precise targeting and playful narrative, “Only on LinkedIn Ads” delivers a much-needed reminder that connecting with the right people is the key to unlocking B2B success.
Ready to make your ads work smarter, not harder?
Perhaps it’s time to give LinkedIn Ads another look.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
