What’s the single biggest investment a marketer can make in 2018?

Sulin Lau speaks about the single biggest investment a marketer can make in 2018

Most marketers share the same goal for the year ahead. However, each marketer faces different challenges. Some are stuck on hiring top talent, while others are having the problem of finding the right technology to cater to their needs.
MARKETING team brings you the third episode of its Marketing Leadership series. This episode features former Maxis Head of Marketing Services, Sulin Lau (currently head of agency at Facebook) who shares what is the single biggest investment a marketer should make.
“Before investing in a dashboard or marketing automation, invest in getting everyone in your team to acquire data vocabulary,” said Sulin.
She adds further that companies should treat organisational learning as something that is as worthwhile as investing in a technological tool. Since after all without learning, investing in a tool or an automation is not going to be utilised.
To learn how to incorporate organisational learning into your team, watch the video below:

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW