(Marketingmagazine.com.my) – By: Malati Siniah
webe (formerly Packet One Networks)Telekom Malaysia Berhad’s (TM) newly launched telco, has officially launched in the local market with a single plan which offers customers unlimited data, calls and SMS for as low as RM79 monthly.
Earlier in May the telco invested millions into its pre-launch marketing campaign ‘850 by webe’ to engage consumers ahead of its commercial launch.
Commenting on what sets them apart from their completion Chief Executive Officer of webe, Azizi A Hadi shared, “For starters, we don’t have customers. We have members. For us, being a digital mobility service provider means enabling our members to make the most of mobile technology and making their digital lifestyle easier. This is in line with the TM Group’s mission of Life and Business made Easier.”
“This is why we offer our members the chance to use the internet with no worry over quotas and limitations, to experience seamless connectivity and enjoy never-ending mobile data. We call this ‘data liberation’; you’ll never run into a cap, and you’ll be able to enjoy and use data the way it’s meant to, with no restrictions, and the potential to work towards anything you wish to. A simple and worry-free plan is just the first step,” he said.
Information on webe’s latest plan can be found on its website here. Advertisements bearing a traffic signal highlighting its latest plan has been spotted on digital OOH boards along major roads and the company even launched a youthful and fun which highlights the telco’s main selling points of having no contract and an uncomplicated single plan.
The spot video shared on its official social media platforms, produced by Passion Pictures, has so far received over 213,000 views and 409 shares on Facebook.