Watsons star-studded CNY music video a viral hit

(marketingmagazine.com.my)– Watsons Malaysia kick started the New Year with a bang
when it launched its Chinese New Year campaign. The #happybeautifulyear campaign launch was spearheaded by their Chinese New Year music video featuring the original song ‘Happy Beautiful Year’ with cameo appearances by more than 20 local and international celebrities.

Apart from featuring local stars including Amber Chia, Alvin Sinclair and Reem Shahwa the video also sees a cameo by international social media influencer Happy Polla. Based in Thailand Happy Polla has more than 1.5 million followers on social media has a big fan base in Malaysia.

“This music video showcases familiar Malaysians scenes and multi-cultural facets of Malaysia. This music video has winning elements of fun, laughter, over the top and humour and is poised to be loved by Malaysians. Also, the music video and the original song convey the message of having the beautiful you for this New Year inside and out,” said Danny Hoh, Head of Marketing, Watsons Malaysia.

To date, the video has garnered over 1.4 million views on Facebook.

The brand’s #happybeautifulyear campaign also celebrates Watsons VIP members with RM1,888,888 worth of prizes up for grabs in their ‘Dip and Win’ contest. There are also various instore promotions such as 50% savings and free collectable items available during the campaign period.

“Chinese New Year is one of our most important campaigns to continuously
engage with our customers. Aside from the innovation of products available at our stores during the festive season, this year we are sending across the message of the most beautiful you.” Caryn Loh, Country General Manager and Head of Watsons Malaysia shared.

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