Posted on by Mark Tungate
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WARC Creative 100 now available
25 Feb
The successor to the popular Gunn Report, what WARC calls the WARC Creative 100, is now out; those keen in checking out the data can download the report here.
As the first of the three new WARC Rankings system, the WARC Creative 100 is laying down the groundwork; mostly for the latest creativity, effectiveness, and media performance benchmarks that are being introduced. All these will be measuring competing advertisements and marketing campaigns; especially for those that are in the running to be a part of this new awards listing.
Beyond the new research capabilities, marketers will also find the following within the WARC Creative 100:
Three themes from the world’s most creative campaigns
Top 10 Marketing Campaigns for creativity
Top 10 creative agencies, networks, holding companies, brands, advertisers, and countries with commentary
Insight into the WARC Creative 100 methodology
Of course, the other reports that will complete the entire WARC Rankings list are the WARC Effective 100 and WARC Media 100.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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