Posted on by Mark Tungate
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WARC Creative 100 now available
25 Feb
The successor to the popular Gunn Report, what WARC calls the WARC Creative 100, is now out; those keen in checking out the data can download the report here.
As the first of the three new WARC Rankings system, the WARC Creative 100 is laying down the groundwork; mostly for the latest creativity, effectiveness, and media performance benchmarks that are being introduced. All these will be measuring competing advertisements and marketing campaigns; especially for those that are in the running to be a part of this new awards listing.
Beyond the new research capabilities, marketers will also find the following within the WARC Creative 100:
Three themes from the world’s most creative campaigns
Top 10 Marketing Campaigns for creativity
Top 10 creative agencies, networks, holding companies, brands, advertisers, and countries with commentary
Insight into the WARC Creative 100 methodology
Of course, the other reports that will complete the entire WARC Rankings list are the WARC Effective 100 and WARC Media 100.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
