WARC Releases Best of the Best 2019 list

8 months ago

After putting out its Media and Creative 100 lists, WARC is now releasing its first-ever ‘Best of the Best’ line-up; it will primarily showcase the best all-round agencies and brands through a global index of excellence aggregation. The measurement process will pull from all three WARC Rankings – Creative 100, Effective 100, and Media 100.

To ensure the most stringent of processes are used this latest listing, WARC combined the 2018 results within the industry; specifically, from the most prestigious and rigorous global and regional creative, effectiveness, and media award shows. Of course, the line-up of these references are those that the marketing and advertising sectors deemed as suitable.

According to WARC, the results have been drilled down from on a worldwide survey and various consultation sessions. “As the culmination of WARC Rankings, the WARC Best of the Best is the best go-to platform to identify the best performing companies. It will be measured against the latest of the WARC studies – Creative, Effectiveness, and Media.

Topping the list, just like it did in the other three, are BBDO New York and BBDO Worldide. Both, with the former taking gold for ‘Best Agency’ and ‘Best Network’, while the latter added to the score through the efforts of its 59 offices worldwide.

Andrew Robertson, President and CEO of BBDO WOrldwide, shared with the press the good feeling he has is now getting. “It literally can’t get better than that when it comes to public recognition of BBDO Worldwide. I am proud of, and grateful to, our clients and all of the people in our agencies who made this happen,” he shared.

More than its agency wins on this comprehensive WARC list, Omnicom Group also scored the ‘Best of the Best for Holding Companies’. This, for John Wren, Chairman and CEO of Omnicom Group, is a hugely proud moment.

“It’s an extremely feel-good moment to see Omnicom and its agencies topping the ‘Best of the Best’ list as the #1 network, #1 and #2 agency, and #1 holding company. Employees across the globe come to work every day, ready to deliver world-class services for our clients. [All that] shines through as they’re recognised in [the WARC listings] for their creativity, marketing effectiveness, and media excellence. Congratulations to all our people who can take great pride in these accomplishments!” John added.

Interestingly, Burger King takes the Best of the Best brands crown, while Procter & Gamble topped the advertiser ranks. The big win for the fast-food burger chain is not surprising seeing as it has placings in the Top 50 for all three WARC rankings. Reinforcing this further is how it is seated as #1 for Creative 100 and hauled up to 23 award-winning campaigns in all three lists.

Here are the listings in the WARC Best of the Best:

The world’s top 10 agencies across the WARC Rankings
RankAgencyLocationPoints
1BBDONew York, USA489.8
2adam&eveDDBLondon, UK466.7
3McCannNew York, USA413.1
4AMV BBDO
London, UK 410.8
5MediaCom
London, UK 390.8
6Colenso BBDOAuckland, NZ351.8
7LOLA MullenLoweMadrid, Spain343.1
8McCannLondon, UK316.6
9Host/HavasSydney, Aus288.3
10AlmapBBDOSão Paulo, Bra 281.0
The world’s top 10 agency networks across the WARC Rankings
RankNetworkPoints
1BBDO Worldwide3207.1
2McCann Worldgroup2912.0
3Ogilvy2006.7
4DDB Worldwide1746.7
5MediaCom1511.2
6IPG Mediabrands1430.9
7PHD Worldwide1395.2
8TBWA Worldwide1315.0
9Dentsu Aegis Network1298.2
10Mindshare Worldwide1174.2
The world’s top 10 agency holding companies across the WARC Rankings
RankNetworkPoints
1Omnicom Group8926.6
2WPP8556.4
3Interpublic Group5772.1
4Publicis Groupe2714.6
5Dentsu1398.5
6Havas Group1151.5
7Accenture260.3
8Hakuhodo DY Group259.3
9MDC Partners189.8
10BlueFocus152.7
The world’s top 10 brands across the WARC Rankings
RankNetworkPoints
1Burger King593.2
2McDonald’s465.0
3IKEA339.0
4Coca-Cola327.9
5Pedigree321.0
6KFC299.6
7Greenpeace260.4
8Skittles260.3
8Palau Legacy Project258.0
10Nike257.8
The world’s top 10 brands across the WARC Rankings
RankNetworkPoints
1Procter & Gamble969.8
2Unilever969.1
3Mars963.3
4Restaurant Brands International593.2
5Anheuser-Busch InBev567.7
6Volkswagen Group553.8
7McDonald’s573.5
8The Coca-Cola Company469.5
9Heineken382.3
10PepsiCo347.3

More details on the WARC Best of the Best can be found here. As for individual rankings, they are all here.

Text by: Victor Yap 

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