Posted on by Raihan Hadi
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Volvo launches #StandForSafety campaign with Lite FM and Sinar FM
16 May
With the
upcoming Ramadan and Hari Raya festive season, Volvo Cars Malaysia has launched
the #StandForSafety campaign, aimed at raising awareness on the importance of
using safety belts for all car occupants.
The ‘Safe
Drive Hour’ is a partnership with Lite FM and Sinar FM, that is designed to
help drivers focus on the busy roads during this festive period.
It seems
that research from the London Metropolitan University has revealed that music
at an optimum tempo of 60 to 80 beats per minute is actually good for focus and
concentration.
This really
is a unique media partnership where both radio stations filter their playlists,
to air music that fits these specifications during the busiest traffic periods
of 4pm to 5pm.
Apparently
the ‘Safe Drive Hour’ will continue for five weeks, and there will be also
safer driving tips and interviews with driving experts to create a safer drive
during this busy festive period.
One should
know that the campaign coincides with the 60th anniversary of the
invention of the three-point safety belt, which was invented by Nils Bohlin, a
Volvo engineer, back in 1959.
Volvo Cars
gave the patent away, as it noted the importance of the device to the well-being
of passengers the world over. Based on internal data collected by Volvo Cars
since the 1960s, its estimated that the three-point safety belt has saved more
than a million lives.
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