Volkswagen channels the past into the future

4 months ago

Back in 2015, Volkswagen was really in trouble. Their diesel emissions scandal threatened to derail the company.

Now four years later, the company has taken the bold move to address the past in a look towards a future of electric-powered mobility.

Turning a negative into a positive.

The spot, by VW’s new U.S. agency Johannes Leonardo, is backed by Simon and Garfunkel’s “The Sounds of Silence.”

The spot shows the development of an electric version of VW’s classic Microbus, ending with the line, “In the darkness, we found the light. Introducing a new era of electric driving.”

Speaking to AdAge, “our biggest mistake has led to the biggest transformation in the company’s history,” said Jim Zabel, VW of America senior VP of marketing.

The company paid nearly US$31 billion in fines as the whole fiasco unfolded.

Some are praising the company for alluding to the past in their promise for sustainable mobility the future.

The advertisement will run as part of the “Drive Something Bigger Than Yourself” campaign that is all about the environmental benefits of going electric.

Source: Ad Age

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CMO2019

Malaysian CMO Awards 2019 Open for nominations


Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

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The Deadline for nomination ends on 18th of October 2019

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DATE:
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