Vizeum Malaysia names Chinar Joshi General Manager, Strategy

Chinar Joshi steps up to take his new role as General Manager, Strategy of Vizeum Malaysia, with a mandate to lead and drive more integrated marketing solutions and strategic deliverables for Vizeum’s clients.

He joins from IPG Mediabrands Malaysia, where he spent 4 and a half years with Universal McCann in a Strategy & Planning role, and was then promoted within IPG as General Manager to lead its media agency BPN during the agency’s transition phase last year.

During his stint at IPG, Joshi was part of the team that had won three consecutive Agency of the Year titles at the Malaysian Media Awards, while managing high-billings portfolios such as Johnson & Johnson, CIMB, U-Mobile and Suntory and Cerebos.

Hailing from India, Joshi’s 10 years’ industry experience also includes insights gained from his time in global creative shops such as Wieden+Kennedy and Ogilvy & Mather.

In his new role Chinar will report to Wong Siew Wai, Chief Executive Officer of Vizeum Malaysia.

Commenting on the appointment, Wong said, “We intend to keep Vizeum’s growth on an upward trajectory and that means continuously improving our deliverables to existing clients while exploring new revenue streams. Joshi brings a creative and fresh perspective to the business – his insights on strategy and track record of pioneering commercial initiatives for both clients and agencies are aligned with Vizeum’s long-term game plan.”

“Awards are fantastic, but the most important recognition for me is seeing clients’ businesses soar as a result of our partnership with them, and seeing our ideas coming alive, allowing us to accelerate clients’ business performance and growth through the effective use of innovative 360° media and marketing solutions. Furthermore, with Vizeum operating on a ‘one market, one P&L’ collective business model under Dentsu Aegis Network, I’m also excited at the opportunities to activate more collaboration across the network,” Joshi stated.


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