Unleashing Customer Driven Digital Transformation

2 years ago

Customer Driven Digital Transformation conference

On 19 July 2018, about two hundred leaders and participants gathered together under one roof to go through a deep journey of digital transformation within the vital context of customer experience, brand, communication and talent strategies. MARKETING’s Customer Driven Digital Transformation conference took place at Sime Darby Convention Centre.

The first speaker of the conference was CEO, P.S. Thinking, New Zealand, author, speaker & international consultant, Paul Stewart who spoke on the importance of ‘on-brand’ organisation and why does it matter.

An added plus was the presence of Mentimeter which is an online interactive software that allows participants to shoot off their queries and the speakers would address them real-time.

It was also discovered that one of the questions that were repeatedly asked was ‘what’s the biggest challenge undergoing digital transformation?’

Group CMO & Chief Customer Experience Officer of CIMB Group, Adam Wee also had such similar questions during his spotlight session – “CIMB’s digital transformation journey and what were the challenges?”

By the end of the conference, participants agreed that they learned that it was important to get ‘mindsets right first, collaboration is necessary and the human experience’ must be paid attention to.

To view more images and what went down at the conference, head over to our Facebook page.

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