Unleashing Customer Driven Digital Transformation

Customer Driven Digital Transformation conference

On 19 July 2018, about two hundred leaders and participants gathered together under one roof to go through a deep journey of digital transformation within the vital context of customer experience, brand, communication and talent strategies. MARKETING’s Customer Driven Digital Transformation conference took place at Sime Darby Convention Centre.

The first speaker of the conference was CEO, P.S. Thinking, New Zealand, author, speaker & international consultant, Paul Stewart who spoke on the importance of ‘on-brand’ organisation and why does it matter.

An added plus was the presence of Mentimeter which is an online interactive software that allows participants to shoot off their queries and the speakers would address them real-time.

It was also discovered that one of the questions that were repeatedly asked was ‘what’s the biggest challenge undergoing digital transformation?’

Group CMO & Chief Customer Experience Officer of CIMB Group, Adam Wee also had such similar questions during his spotlight session – “CIMB’s digital transformation journey and what were the challenges?”

By the end of the conference, participants agreed that they learned that it was important to get ‘mindsets right first, collaboration is necessary and the human experience’ must be paid attention to.

To view more images and what went down at the conference, head over to our Facebook page.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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