Subhendu is back with the power of data visualisation!

Have the power to transform data into visual communication!


His previous workshop “Growth Hack Any Business with Digital Data” was sold out within weeks! Data Strategist and Founder member and director of the startup The Tenth Floor Pte Ltd, Subhendu Mukherjee is back again and this time he’s giving you the power and skills to transform data to visual communication.

His workshop, called “Designing Customer Experience with Data Visualisation” organised by MARKETING, on 3rd August, 2018, will give participants the skills to transform data to visual communication. Participants will learn the following:

  • Data in different shapes and forms
  • Exploration of data that could be relevant to the business (external vs internal)
  • How to write a ‘Data Brief’
  • Introduction to Tableau Public
  • Repurposing available data for Tableau
  • Public visualisation
  • Connect data to Tableau Public
  • Explore the interface (understand the terminologies like metrics and dimensions)
  • Represent ideas using different visualisations: box plots, geographic maps, bins, pie charts, tree maps, word clouds

The day-long workshop is divided into the sessions below, involving the following themes:

  1. Introduction to ‘Data Detectives’
  2. HANDS-ON SESSION:Connect data to Tableau Public
  3. HANDS-ON SESSION: Understand terminologies like metrics and dimensions
  4. HANDS-ON SESSION: Represent ideas using different visualisations: box plots, geographic maps, tree maps, word clouds
  5. HANDS-ON SESSION:Transform dashboards to ideas for clients and business pitches
  6. HANDS-ON SESSION: Designing customer journey

This workshop is ideal for marketing leaders, market researchers, Brand Managers, Investment Analysts, start-up entrepreneurs and business growth trainers.

The workshop will be held at QLIQ Damansara (map), from 8.30 am to 5.30 pm, on 3rd August 2018.
Download the PDF program here and click here to register.

For further details, contact Amira at [email protected] or Ruby at [email protected]| 03 7726 2588


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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