Subhendu is back with the power of data visualisation!

1 year ago

Have the power to transform data into visual communication!

His previous workshop “Growth Hack Any Business with Digital Data” was sold out within weeks! Data Strategist and Founder member and director of the startup The Tenth Floor Pte Ltd, Subhendu Mukherjee is back again and this time he’s giving you the power and skills to transform data to visual communication.

His workshop, called “Designing Customer Experience with Data Visualisation” organised by MARKETING, on 3rd August, 2018, will give participants the skills to transform data to visual communication. Participants will learn the following:

  • Data in different shapes and forms
  • Exploration of data that could be relevant to the business (external vs internal)
  • How to write a ‘Data Brief’
  • Introduction to Tableau Public
  • Repurposing available data for Tableau
  • Public visualisation
  • Connect data to Tableau Public
  • Explore the interface (understand the terminologies like metrics and dimensions)
  • Represent ideas using different visualisations: box plots, geographic maps, bins, pie charts, tree maps, word clouds

The day-long workshop is divided into the sessions below, involving the following themes:

  1. Introduction to ‘Data Detectives’
  2. HANDS-ON SESSION:Connect data to Tableau Public
  3. HANDS-ON SESSION: Understand terminologies like metrics and dimensions
  4. HANDS-ON SESSION: Represent ideas using different visualisations: box plots, geographic maps, tree maps, word clouds
  5. HANDS-ON SESSION:Transform dashboards to ideas for clients and business pitches
  6. HANDS-ON SESSION: Designing customer journey

This workshop is ideal for marketing leaders, market researchers, Brand Managers, Investment Analysts, start-up entrepreneurs and business growth trainers.

The workshop will be held at QLIQ Damansara (map), from 8.30 am to 5.30 pm, on 3rd August 2018.
Download the PDF program here and click here to register.

For further details, contact Amira at or Ruby at| 03 7726 2588



Malaysian CMO Awards 2019 Open for nominations

Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category here.
The Deadline for nomination ends on 18th of October 2019

The 8th Malaysian CMO Conference & Awards

15th November 2019

The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards, visit:
Awards Nomination Page