U Mobile Ramps up Communications & Marketing Efforts

UmobileLogo

(Marketingmagazine.com.my) -U Mobile, Malaysia’s fastest growing telco, has announced the appointment of Tiffany Chew as Head of Corporate Communications and Schrene Goh as Head of Marketing Communications, Brand and Digital, Marketing Division.

Tiffany was most recently the Head of Communications at Guinness Anchor Berhad whilst Schrene was Head of Marketing at AirAsia.

Apart from that, the telco who ended 2015 with the Ookla title of having the fastest mobile network in Malaysia has also appointed Text 100 Malaysia Sdn Bhd as its public relations agency and TBWA as its creative agency for its Postpaid Services.

BBDO which has been with U Mobile as its creative agency since 2013 will be focusing on U Mobile’s prepaid Services.

“Over the past few years, U Mobile has been growing at phenomenal speeds and we are always looking to enhance our team.

“The appointment of both Tiffany and Schrene brings added strength to the company’s strategic communications and marketing.

“They will play a pivotal role in further elevating U Mobile’s image with our stakeholders. We are indeed excited to have these two very talented executives join our team,” said Wong Heang Tuck, CEO of U Mobile.

“On the agency front, U Mobile has been very fortunate to have BBDO as the creative brains behind our marketing campaigns which have helped us successfully raise our profile with our consumers over the past three years and their work for U Mobile’s U Card won a Kancil award. We are definitely looking forward to more great work from them,” shared Heang Tuck.

He adds, “In the new year, U Mobile will also be tapping into Text 100’s and TBWA’s expertise to drive U Mobile’s image as the telco with best value and customer experience.”

“U Mobile is a valued partner to BBDO and the team has enjoyed working with this dynamic company over the past 3 years.

“We have achieved many milestones and great success together during this time. In 2016, we look forward to continuing our focus on The Work, The Work, The Work, helping to deliver real growth and business results for U Mobile,” said John Teoh, Managing Director of BBDO Kuala Lumpur.

“We are thrilled to be starting 2016 with a new partnership together with one of Malaysia’s most exciting challenger brands, U Mobile.

“We look forward to working with U Mobile to elevate its integrated communications outreach with the aim of raising its profile and bringing its compelling proposition to even more mobile users this year and beyond,” said Yeow Mei Ling, Managing Consultant and Senior Vice President of Text 100 Malaysia.

“We are passionate about the U Mobile brand and the team is excited to get started. As The Disruption® Company, we will be working with U Mobile to continue challenging the status quo and to behave in new and unexpected ways,” said Aaron Cowie, Group CEO of TBWA Kuala Lumpur.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene