A Game-Changing Partnership to Inspire Global Travellers
Trip.com, a global travel giant, is soaring to new heights in Southeast Asia with a landmark partnership with Meru Utama Sdn Bhd (VGI Airports) for an extensive brand campaign at the Kuala Lumpur International Airport (KLIA).
This collaboration positions Trip.com as the go-to travel platform for millions of international and domestic passengers passing through one of the region’s busiest travel hubs.
The campaign features Trip.com’s branding prominently displayed across KLIA’s high-traffic areas, including aerobridges, walkways, and both airside and landside spaces.
This high-visibility approach ensures the platform is front-of-mind for travellers seeking seamless travel experiences.
A Gateway to Asia and Beyond
KLIA’s strategic location as a gateway to Asia makes it an ideal venue for Trip.com to showcase its innovative travel solutions.
Speaking on the collaboration, Stephane Thong, General Manager of Trip.com Malaysia, said: “Kuala Lumpur International Airport is a key gateway to Asia and beyond. This campaign amplifies our visibility while supporting the global travel resurgence. We are thrilled to partner with Malaysia Airports to connect with millions of international travellers.”
Revitalising Global Travel
The campaign also aligns with the resurgence of global travel, as evidenced by Malaysia’s recent long weekend from September 14–17, which recorded a whopping 174% year-on-year growth in Kuala Lumpur bookings.
With top outbound destinations like China, Singapore, Indonesia, and Thailand gaining traction, Trip.com’s presence at KLIA couldn’t come at a better time.
Herman Lim, General Manager of VGI Airports, highlighted the synergy of the partnership: “KLIA is a premier advertising location, and Trip.com’s innovative travel solutions resonate strongly with the diverse international audience transiting through our terminals. We’re delighted to welcome them as a key brand partner.”
Simplifying Travel for the Modern Explorer
Beyond its eye-catching ads, Trip.com aims to introduce travellers to its all-in-one travel platform, offering services like flight bookings, hotel accommodation, car rentals, and destination experiences.
The brand’s commitment to seamless, innovative travel solutions ensures passengers enjoy stress-free journeys.
Why This Campaign Matters
This high-impact initiative not only cements Trip.com’s presence in the Southeast Asian travel market but also underscores the importance of targeted advertising in key transit hubs.
KLIA, as one of Asia’s busiest airports, provides unparalleled access to a global audience, reinforcing the power of well-placed out-of-home (OOH) campaigns.
A New Chapter in Travel Advertising
As global travel continues to rebound, Trip.com’s strategic partnership with KLIA signifies more than just branding.
It’s a bold step in reshaping how travellers interact with travel platforms—directly at the heart of their journey.
So, whether you’re heading to Singapore, exploring Indonesia, or jetting off to China, expect Trip.com to be part of your travel story at KLIA.
This isn’t just an ad campaign—it’s a new chapter in the travel experience.
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