Together We Roar: Tiger Beer Celebrates Community Bonds This CNY

By The Malketeer 

Celebrate Safely with Tiger Beer’s Responsible Festivities

Tiger Beer Malaysia is roaring into the Year of the Snake with its electrifying 2025 Chinese New Year (CNY) campaign, Together We Roar.

This festive celebration is all about honouring the connections that inspire progress, with Tiger Beer inviting consumers to embrace their tribe and toast to the people who’ve been their greatest supporters.

A Festive Experience at Tiger Town

The campaign’s centrepiece, Tiger Town, will spring to life from January 9–12, 2025, at Piazza, Pavilion Bukit Jalil.

In collaboration with popular Live Café Bar, Tǎng Píng, Tiger Town promises a vibrant, high-energy experience featuring:

• Live performances by top talents like 3P and Jeryl Lee
• Interactive games and activities
• Festive treats, food, and crafts

Visitors can pre-book tables for groups of eight at RM388 to enjoy an exclusive session filled with 20 bottles of Tiger beer, a festive ‘Yee Sang’ set, and delicious skewers.

Pre-registered attendees will even receive a complimentary bottle of Tiger Crystal.

“With Tiger Town, we’re creating a space where bonds are celebrated, and success roars the loudest. It’s our way of bringing people together in the spirit of courage and connection,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia.

Promotions to Celebrate Every Connection

Beyond the buzz of Tiger Town, Tiger Beer is extending the festive cheer with a range of promotions across Malaysia:

• Coffee Shops & Food Courts: Patrons who purchase big bottles of Tiger or Tiger Crystal stand a chance to win exclusive prizes like the Tiger Gold Coin (10g 999.9), premium playing cards, or a Tiger Automatic Card Dealer.
• Bars & Pubs: A spend of RM90 or more on Tiger products could win consumers the coveted Tiger Mahjong Set or RM88 TnG E-Wallet credits.
• Hypermarkets & Convenience Stores: Shoppers can snag collectible items like the Bear Multicooker Hotpot, La Gourmet Cast Iron Pot, and Thermoflasks with their purchases.
• Exclusive Contests: By scanning QR codes and submitting receipts, fans can win grand prizes like the Samsung Galaxy Z Fold6 or additional TnG credits.

Toast to the Year of the Snake with Tiger

For those celebrating from home, Tiger Beer has partnered with Drinkies to offer special CNY bundles that include festive gifts.

From now until February 12, 2025, beer lovers can enjoy a Bear Hotpot or La Gourmet Cast Iron Pot with every bundle purchase.

A Celebration Rooted in Responsibility

True to its values, Tiger Beer emphasises responsible consumption during the festivities.

All promotions and activities are open to non-Muslims aged 21 and above, with a strong message to not drink and drive.

Celebrate Courage, Connection, and Community

This CNY, Tiger Beer Malaysia invites you to raise a toast to the bonds that matter most.

Whether you’re enjoying a lively evening at Tiger Town or savouring the festive cheer at home, Together We Roar is a call to cherish and celebrate those who inspire courage and progress.

For more details on activations, promotions, and contests, visit tigercny.tigerbeer.com and follow Tiger Beer Malaysia on social media.