TM appoints Shanti Jusnita as first CMO in 7 years

Telekom Malaysia (TM) has appointed Shanti Jusnita Johari as its first Chief Marketing Officer in 7 years, effective 1 February 2021. Shanti will be responsible for the overall strategy, transformation and management of TM brand & marketing, customer experience (CX) and Touchpoints.

Shanti comes into the role with 24 years experience in various strategy, commercial and operational roles in the telecommunication industry, mainly in areas of marketing, product management and sales both for Consumer and Enterprise market segments.

Prior to joining TM, she was the Chief Customer Experience & Digital, Celcom Axiata Berhad where she was responsible for end to end customer experience, customer service operations and digital touchpoints.

In 1997, Shanti started her career with TM under the Corporate & Multinational Sales division, where she held roles in key account management, sales and product consultancy and in 2005, Shanti joined the TM Retail Business Strategy & Management office.

From then up to 2019, Shanti has held several positions at TM the most recent being Head of Enterprise Marketing & Solutions where she managed the company’s SME, Large Enterprise, Public Sector and Wholesale business including marketing, mobility and fixed solutions development, GTM and customer experience.

Shanti holds a Bachelor of Engineering (Electronics) from Vanderbilt University, USA and a Masters of Business Administration from Universiti Teknologi Malaysia with Tampere University, Finland (Strategic Management), both on TM scholarships.