A Significant Moment for Industries Thriving on Digital Engagement
After nearly 24 years of service, Telekom Malaysia’s (TM) legacy Streamyx broadband is finally powering down for good on February 28, 2025.
This long-awaited shutdown marks the end of Malaysia’s copper-based ADSL service, which once symbolised the nation’s early strides toward digital connectivity.
TM’s decision to sunset Streamyx isn’t just a technological milestone—it’s a significant moment for industries that thrive on digital engagement, including marketing and advertising.
Here’s why it matters and what the transition to fibre and 5G broadband means for the marketing landscape.
A Legacy Left Behind
Launched in the early 2000s, Streamyx offered Malaysians download speeds of up to 8Mbps—a game-changer at the time.
However, as digital demands evolved, the service struggled to keep pace with modern expectations for high-speed internet.
TM gradually phased out new Streamyx registrations from 2022, urging remaining users to upgrade to fibre broadband.
Despite its historical significance, Streamyx became a digital bottleneck for many.
The closure of this service is a long overdue leap toward more reliable, faster, and scalable internet solutions such as Unifi Fibre and 5G.
The Fibre and 5G Revolution
As TM pushes forward with its plan to migrate all remaining Streamyx users by the end of February, consumers and businesses alike are being nudged toward Unifi’s fibre broadband offerings and Unifi Air 5G.
Fibre connections now start at speeds of 100Mbps for under RM100—a stark contrast to the sluggish and costly legacy services of the past.
For marketers, this means a wider audience base with access to high-speed internet, enabling more sophisticated and immersive campaigns.
With faster download and upload speeds, consumers can seamlessly engage with interactive content, high-quality videos, and live-streaming experiences.
Opportunities for Digital Marketers
The nationwide upgrade presents numerous opportunities for brands and agencies looking to up their digital marketing game:
Enhanced Content Delivery: With fibre and 5G, marketers can confidently roll out high-resolution video ads and interactive formats without fear of buffering issues.
Improved Data Collection: Faster internet speeds facilitate real-time data analytics and user behaviour tracking, allowing for more personalised and timely marketing strategies.
Rural Market Expansion: TM’s fibre rollout to underserved areas opens doors for brands to reach previously disconnected markets with engaging digital campaigns.
Navigating the Transition
TM has assured that users residing within its fibre infrastructure coverage can migrate within 14 business days.
However, those in areas lacking immediate fibre availability may face delays of up to 180 business days.
This shift presents an opportunity for wireless 5G broadband solutions to step in. TM’s Unifi Air 5G, offering unlimited 5G with a WiFi 6 router for RM149/month, is poised to be a viable solution for many consumers.
What Marketers Should Watch Out For
While the transition brings opportunities, it’s essential for marketers to be mindful of:
Consumer Adaptation: Not all users will transition smoothly. Ensuring digital campaigns cater to varying levels of connectivity during this period is crucial.
Education & Awareness: Brands in the tech and service sectors can play a pivotal role by educating users about the benefits of upgrading to fibre or 5G.
Innovation in Campaigns: With increased internet speeds, marketers have the green light to experiment with AR, VR, and other emerging technologies.
The shutdown of Streamyx symbolises more than just the end of outdated technology—it represents Malaysia’s readiness to fully embrace the digital future.
For marketers, this is a golden opportunity to leverage faster, more reliable internet infrastructure to create impactful campaigns and build stronger connections with consumers.
As Malaysia moves beyond the limitations of copper networks, it’s time for marketers to think bigger, move faster, and deliver smarter.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
