(marketingmagazine.com.my) – By: Malati Siniah
While I was driving down the highway yesterday I saw an out-of-home ad which made me take a second look.
Legendary musician Dato’ David Arumugam grinning at me from a teacup with his iconic afro hair reimagined as a frothy drink. As I looked at my side mirror I saw the infamous Dato Vida, our CMO speaker who I once interviewed turned into an ice kacang!
The unique new ads are part of a creative campaign for Dairy Champ the condensed and evaporated milk brand under Etika. The campaign which highlights the brand’s new tagline ‘Dairy Champ, Mesti-lah’, promotes the brand’s two of the key products, namely the Dairy Champ Tarik Lebih Buih Sweetened Creamer and Dairy Champ Evaporated Creamer.
These creatives are just the tip of the iceberg for the overall campaign. In the coming weeks we will see upcoming marketing campaigns which include in-store branding, out-of-home advertising, print, digital, TV and more.
Kudos to Etika and the agency behind the ad Dentsu LHS for its bold campaign and unique new ambassadors!
Is your company at your clients’ fingertips?
On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.
Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.
We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…
Download the PDF on MAD here
To advertise email firstname.lastname@example.org or call 018-220 0682