The street will lighted with Rodeo GLOWBOX

Rodeo, a renowned pioneer in Transit Advertising since 2017, is proud to announce the official launch of GLOWBOX, The World’s First Collapsible Rider Delivery Box.

The launch took place on June 26, 2023, in conjunction with ‘National Entrepreneurs Day’ or ‘Hari Keusahawanan Malaysia’, with the inaugural support by Dewan Perniagaan Usahawan Kecil Malaysia (DPUKM) for its list of members.

GLOWBOX is a revolutionary and fully patented Delivery Equipment Solution that offers delivery riders unparalleled convenience and functionality. Designed and manufactured in Malaysia, GLOWBOX is not only rigid and lightweight but also the only certified ‘foodgrade’ insulated rider delivery box available in the market.

Its innovative collapsible design enables easy storage and handling, making it a game-changer in the delivery industry.

One of the standout features of GLOWBOX is its ability to illuminate using any standard Powerbank for up to six hours. This built-in lighting system enhances visibility and safety for delivery riders, especially during nighttime operations. With GLOWBOX, Rodeo aims to elevate the delivery experience and ensure the preservation of food quality during transportation.

The official launch of GLOWBOX also marks the introduction of the GLOWBOX Programme, a groundbreaking initiative that allows delivery riders to earn a passive income.

The strategic alliance between Rodeo and Red Wheels Trading (M) Sdn Bhd aims to empower the gig economy workforce and entrepreneurs by enabling them to utilize their GLOWBOX for passive income while maintaining the quality of their daily freelance work. Red Wheels Trading (M) Sdn Bhd (RWT), a renowned pioneer in manufacturing equipment for the Delivery Rider Industry.

“We are thrilled to introduce GLOWBOX, the world’s first collapsible rider delivery box and act as Mini Billboard that gives day time and night time visibility to the market,” said Valens Subramanian, CEO of Rodeo. “Through our partnership with RWT, we aim to revolutionize the delivery industry and provide delivery riders with an innovative solution that enhances their earning potential while ensuring the highest standards of service.”

Brands such as Boon Siew Honda, Jati, Kurnia Insurance, Liberty Insurance,YES 5G, Asia Media Berhad, Haos, Task2Bid, National Entrepreneur Day to name few would be some of the advertisers will be marking the name as first mover and will be the first to glow the street.

This remarkable groundbreaking event was officiated and witnessed by YB Minister of International Trade and Industry of Malaysia, Tengku Datuk Zafrul Bin Tengku Abdul Aziz, further highlighting the importance of GLOWBOX in advancing the gig economy and entrepreneurship in Malaysia.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

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Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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