The Gunn Report 2016 Unveiled



(– The Gunn Report, the global index of creative excellence in advertising, has released its 2016 Report summarising the overall performance of the advertising industry in the year January to December 2016 based on the results of 45 global, regional and national creative award contests.

Highlights from the 2016 Gunn Report include the following rankings:

Most Awarded Campaigns across All Gunn Report Media 2016
1. Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)

2. Microsoft Xbox, ‘Tomb Raider Survival Board’, McCann (London)

3. DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland)

Most Awarded Film Commercials in the World 2016
1. Loterias y Apuestas del Estado, ‘Justino – Night Shift’, Leo Burnett (Madrid)

2 Currys PC World, ‘Spare The Act – Laptop’, AMV BBDO (London)

3. Harvey Nichols Loyalty App, ‘Shoplifters’, adam&eveDDB (London)

4. John Lewis Home Insurance, ‘Tiny Dancer’, adam&eveDDB (London)

5. Volvo Trucks, ‘Looks Who’s Driving Feat. 4-yr-old Sophie’, Forsman & Bodenfors (Gothenburg)

Most Awarded Print / Out of Home Ads and Campaigns in the World 2016

1. Microsoft Xbox, ‘Tomb Raider Survival Board’, McCann (London)

2. Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)

3. DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland)

Most Awarded Digital Ads in the World 2016

1. Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)

2. ING, ‘The Next Rembrandt’, J. Walter Thompson (Amsterdam)

3. Lockheed Martin, ‘Field Trip To Mars’, McCann (New York)

Most Awarded All Gunns Blazing in the World 2016

1. Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)

2. DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland)


3. REI, ‘#OptOutside’, Venables Bell & Partners (San Francisco)

Most Awarded Agencies in the World 2015

1. adam&eveDDB (London)

2. Colenso BBDO (Auckland)

3.  AlmapBBDO (São Paulo)

3. Y&R New Zealand (Auckland)

Most Awarded Networks in the World 2016


2. McCann

3. Leo Burnett

Most Awarded Countries in the World 2016

1. USA

2. UK

3. Australia

Most Awarded Advertisers in the World 2016

1. Samsung

2. Burger King

3. Volkswagen

Emma Wilkie, Managing Director of The Gunn Report, shared, “The purpose of The Gunn Report is to give an objective overview of the best creative ideas, and who is behind them, based on the results of the most important creative awards from around the world. Overall, we’ve seen some wonderfully creative ideas shining through in 2016 with brand purpose a strong theme. Whilst previous winners still exhibit their greatness, new stars are rising up the ranks.”

The Gunn Report 2016 guest editor Kate Stanners, Chairwoman and Global Chief Creative Officer of Saatchi & Saatchi, who has contributed her own personal commentary to the report and awards tables, added, “This is what great work looks like. It never ceases to amaze me how hard it is to make any one of the ideas in this Report. Ideas are fragile; they can collapse at any point. Sometimes an idea is pure and simple, you can feel the power of it from its inception; others have been shaped and crafted into great. It takes passion, tenacity, it takes a team and a great client. None of it is easy, but greatness comes in not giving up.”

The ranking tables, commentaries and the accompanying ads as well as country comparisons (population and ad market size/ranking) are now available to view online at 


Mad 2017

Is your company at your clients’ fingertips?

On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.

Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.

We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…

Download the PDF on MAD here

To advertise email [email protected] or call 018-220 0682

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene