MARKETING On Air: The Viral factor, 2016’s top creative ads and more!

February 6, 2017


(– Back on BFM’s Marketing Mojo, Malati Siniah MARKETING’s Chief Content Officer stopped by the station to discuss how local SME’s were playing the marketing game, the upcoming Product of the Year Malaysia Awards and the top pick’s from this Year’s Gunn Report.

During the 1.30pm timeslot, Malati took a walk down memory lane and drew a comparison of how local SME’s were promoting their products then and now. Going viral seemed to be the name of the game and they discussed examples of past marketing activities by the local entrepreneurs.

 Among the products discussed included the popular product in the 80s ZAITUN.

The upcoming Product of the Year Malaysia awards was also discussed and the announcement of the award’s extended deadline to 17th February. For all this and to hear the top 3 picks from the newly release Gunn Report check out the podcast below:



Mad 2017

Is your company at your clients’ fingertips?

On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.

Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.

We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…

Download the PDF on MAD here

To advertise email or call 018-220 0682


The APPIES Malaysia Marketing Awards 2019 open for submission!

APPIES is an annual festival of the best marketing ideas in Malaysia and Asia. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals.

Click here to find out more:

Click here to submit an entry:

Click here to download entry kit pdf:

Entry Fee:
RM 1000 + 6% SST per campaignDeadline for entry submission:
31st March 2019

The Appies Malaysia 2-days Festival:
25th & 26th April 2019 at Eastin Hotel, Petaling Jaya.

For assistance
call Amira/Ruby 03 7725 2588 or
email and