Posted on by Raihan Hadi
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Tesco renamed as Lotus’s after 2020 acquisition by CP Group
16 Feb
Tesco made the official announcement yesterday of renaming its stores as Lotuss Stores or Lotus’s Malaysia after customers noticed signs and notices of rebranding throughout its stores. According to the company’s Facebook page, the full rebranding exercise will be completed by the end of 2021.
Hari ini adalah hari pertama aku bebas dari kuarantin berbelas² hari. Benda pertama buat adalah pergi shopping groceries di Tesco.
Rupanya²nya Tesco dah diambil alih. Sedihnya juga, ini bermakna pengguna tidak akan dapat membeli barang² berkualiti jenama pengeluaran Tesco lagi. pic.twitter.com/LqaGCi0LNF
One of Tesco Malaysia’s most memorable campaigns was during the first Movement Control Order (MCO) last year when the shopping centre published a guide to help clueless husbands shop for the necessary groceries.
MARKETING Magazine is not responsible for the content of external sites.
he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
