Tesco renamed as Lotus’s after 2020 acquisition by CP Group

Tesco made the official announcement yesterday of renaming its stores as Lotuss Stores or Lotus’s Malaysia after customers noticed signs and notices of rebranding throughout its stores. According to the company’s Facebook page, the full rebranding exercise will be completed by the end of 2021.

Charoen Pokphand Group Co., Ltd (CP Group) acquired Tesco Stores (Malaysia) Sdn Bhd in December last year and the Thai group bought over the British retailer for an enterprise value of USD10.6 billion.

One of Tesco Malaysia’s most memorable campaigns was during the first Movement Control Order (MCO) last year when the shopping centre published a guide to help clueless husbands shop for the necessary groceries.

Read more about it here.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene