Campaign Spotlight

Ted does Malaysia proud at Cannes Lions 2018

Enough cannot be said of our very own Ted Lim – Regional Chief Creative Officer of Dentsu Aegis Network (DAN) AsiaPacific.

He is shining bright for the country based out of Singapore.

An illustrious creative leader, he has been inducted into the Malaysian MC2 Advertising Hall of Fame and named the country’s top ECD by Campaign Brief Asia and many other magazines.

He now works with over 20 offices across 10 countries and helped win over 20 pitches including Uniqlo, Dulux, Coke, Mondelez and Singapore Airlines in his first 18 months at DAN.

Last year, Ted was Jury President at Cannes Lions, this year he pick up multiple Gold, Silver and Bronze for his network.

But this was the icing on the cake for his team this year….

The Cannes Lions 2018 Grand Prix for Good has been awarded to “Project Revoice.”

Created for the ALS Association from BWM Dentsu Sydney, the initiative helps those afflicted with ALS, which includes the founder of the Ice Bucket challenge, to have a voice.

ALS is also known as Motor Neurone Disease, a progressive neurodegenerative disease that, amongst other symptoms, often takes away a person’s ability to speak.

Project Revoice is a non-profit initiative with the ultimate goal to ensure that no one living with ALS will ever have to suffer being robbed of their voice.

As co-founder of the ALS Ice Bucket Challenge, Pat Quinn helped give the global ALS community a voice, until the disease robbed him of his own.

This is the story of how he got it back.

In the past, people with ALS could use pre-recorded messages to communicate, but the BWM Dentsu Group worked with Canadian software
partner Lyrebird to create a complete voice clone.

This allows Pat to speak freely and naturally in his own voice, rather than a ‘machine’ voice, when linked to his eye reader assistive technology.

It took a year to bring this revolutionary speech synthesis project to life.

The man who gave ALS a voice now has his own voice back.

View here:

Creative Agency: BWM Dentsu
Chief Creative Officer: Rob Belgiovane
Executive Creative Director: Asheen Naidu
Senior Creative Team: René Schultz & Oskar Westerdal
Film Producer: Emma Durlacher
Design Director: Eeuwout ‘Dutchy’ Baart
Digital Producer: Jenna Mills
Director: Brett Ludeman
Editor: Brendon Killen
PR Agency: Haystack
National General Manager Haystac: Jason Carnew
General Manager Haystac Sydney: Sarah Littlefair
Technology Partner: Lyrebird
Production Company: Finch
Sound & Music: Rumble Studios
Website: Space 66 & Finch

dtc logo

Is the Customer at the heart of your Digital Transformation?

On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.

He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Noelle Lim, Director, BFM Edge Education
Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Stephanie Caunter, Global Director, Marketing & Communications, Catcha Group

Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.

Date: 19th July 2018
Time: 8.30 am -6.00 pm

Venue: Sime Darby Convention Center, Bukit Kiara

For more information on DTCX 2018:

Click to visit DTCXJuly19 Microsite.

Download PDF Programme here.

Contact Amira amira@adoimagazine.com | 03 7726 2588

Book your spot early to avoid disappointment!

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