How Can We Be the Light In Someone Else’s Life, especially in the Darkest Corners of the Digital World?
Taylor’s University has once again captivated audiences with its latest Deepavali short film, Spark in the Dark.
Known for its socially charged festive campaigns, Taylor’s raises the bar this year by tackling the urgent issue of cyberbullying—a modern crisis affecting millions globally.
But this time, it’s not just the victims in the spotlight; Spark in the Dark takes a bold approach, focusing on the silent observers—bystanders—and the critical role they play in stopping online abuse.
A Film with a Purpose: Why You Can’t Look Away
Directed by Reuben Kang and Koh Chien Han, and produced in collaboration with Imagineers Film, Spark in the Dark is not just a visual spectacle—it’s a call to action.
The short film’s compelling narrative is elevated by the soulful original Tamil song composed by Santosh Logandran, the award-winning music director behind Mat Kilau.
From the first frame, viewers are drawn into an emotional journey that explores the psychological toll of online harassment and, more importantly, how bystanders can help stop it.
Malaysia’s Growing Cyberbullying Crisis
It’s no secret that cyberbullying is on the rise in Malaysia.
According to the Malaysian Communications and Multimedia Commission (MCMC), over 9,000 cases have been reported in the past three years, making it the leading cybercrime in the country.
Malaysia now ranks second in Asia for incidents of cyberbullying, a chilling statistic that underscores the film’s relevance.
Spark in the Dark challenges viewers to reflect on their role in this crisis.
While many campaigns highlight the victims or perpetrators, this film focuses on bystanders—those who witness online harassment but choose silence over action.
Taylor’s message is clear: we can no longer afford to look the other way.
A Ray of Hope in a Divisive Digital World
Ben Foo, Group Chief Marketing Officer of Taylor’s, believes this film is more than just entertainment.
“In a time of increasing divisiveness and online hostility, Spark in the Dark offers a message of hope. It shows that with compassion and courage, each of us can be the light that drives away the darkness,” he says.
Foo’s sentiment perfectly encapsulates the film’s message—Deepavali may be the festival of lights, but in today’s digital age, we are all responsible for illuminating the path towards a kinder, safer online world.
Why You Should Watch Spark in the Dark
The release of Spark in the Dark is not just about awareness—it’s about action.
It serves as a timely reminder that each of us holds the power to make the internet a safer space.
Whether through reporting abuse, standing up for victims, or fostering empathy in digital interactions, Taylor’s four-minute film encourages us to take responsibility.
As Deepavali approaches, Spark in the Dark gives us all something to reflect on—how can we be the light in someone else’s life, especially in the darkest corners of the digital world?
In a time of increasing online hostility, Taylor’s University isn’t just talking about change – they’re lighting the way forward.
Raise your light to help others find the Spark in the Dark – that’s a marketing message worth spreading.
Watch Spark in the Dark on Taylor’s University’s YouTube channel today and see for yourself why it’s the conversation everyone’s talking about this Deepavali.
